Masters of innovation in San Francisco: President of Ferrari Montezemolo meets Tim Cook

Yesterday, April 25, Ferrari CEO Luca di Montezemolo took advantage of his trip to Silicon Valley, the South region of San Francisco, and encouraged 600 students from Stanford University with few wise words about technology:

“I’m not here to sell cars, but to communicate a dream,” he said. “Be creative, follow your goals, use technology, dominate innovation, but don’t become dependent on machines, you have to be in the driver’s seat of your lives.” He concluded by saying that “Intelligence and innovative ideas can contribute to change and shape the future.”

Montezemolo’s words were supported with applause also from Apple CEO Tim Cook and from the heads of Google. After the speech, Montezemolo shared some words and common knowledge with Tim Cook in a “2-hour face-to-face meeting” that impressed the Ferrari President:

”I was impressed by his availability and openness.” “We’re building cars, they build computers. But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”


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