So far, Siri appeared in commercials very much as a personal assistant, helping Santa to deliver Christmas presents and great names as Samuel L. Jackson to plan a date night and Zooey Deschanel not to get bored on a rainy day or simply calling people as they pleased, such as Rock God.
Apple decided to reveal also Siri’s logical side. Apple involved Siri in a conversation with the rational John Malkovich, unveiling the sensible side and the sense of humor of the personal assistant. Both commercials introduce John Malkovich talking with Siri in the composed background of his place. The actor is pleased with each of Siri’s replay and he enjoys the little chit-chat about life and Portuguese specific dishes.
This week, Apple has got the patents for a new device: a wireless remote control for a vehicle’s steering wheel that looks like the iPod’s clickwheel with a new touch-sensitive design.
This in-vehicle system is integrated with a portable media device, such as the iPhone, allowing the driver to control the phone’s media player without removing the hands from the steering wheel.
Apple has thought also of a clamping feet useful for mounting of the wireless remote control to the steering wheel. The remote control features also a rotatable faceplate that can be oriented in any direction, depending on the rotation movement of the steering wheel.
The clamping feet and other components, such as the hinges, can be made of aluminum or also of plastic, fiberglass or others.
Apple didn’t mention when the system will hit the market or if it will be integrated with iOS 6 or the new iPhone.
Apple has introduced one new innovative idea: a new speakerphone system for iOS devices such as the iPhone and iPad. Apple aims with this technical patent to offer to iOS devices an “improved performance,” namely a general superior sound.
The patent reveals a speaker that is placed on the backside of the device and that has a horizontal former and a small piston area, occupying little space and offering a more qualitative sound:
“The former extends substantially horizontally outward of a peripheral portion of the sound radiating surface, to a peripheral portion that is separate from the suspension. A coil is coupled to the peripheral portion of the horizontal former. This enables the mounting location of the coil to move further outward, thereby substantially increasing the size or area that is spanned by the coil.”
Smaller speakers should not be also fragile; the patent claims that the former-cone element of the speaker could be designed from a material that is both lightweight and rigid, such as the liquidmetal. Also, the back of the iPhone and iPad must be built from a more protective material. After all, Apple may use liquidmetal instead of glass for its next-generation iPhone.
This year’s Appnation conference revealed that nowadays, one in two mobile owners have a smartphone and that iOS and Android users have almost doubled in a single year and that the 2012 smartphone user is downloading more apps.
It seems that the situation has changed significantly in just a year; the average number of apps on a device rose from 32 in 2011 to 41 in 2012, but this is also a consequence of the more powerful devices that were released during this year. Also, users spend more time using the apps than using the mobile web. As expected, due to the various possibilities offered by Apple to developers, the number of iOS app augmented; same for the number of iOS users who outrun the Android users.
For exact data, check out this infographic from Nielsen.
The stock market gets its roundness from the bloated tradable shares of big companies and it seems that this roundness received an apple-shape.
Best Computer Science Degrees showed to curious people “How Big is Apple?” in a lovely-pictured infographic, by involving the Cupertino Company in uncommon comparisons. Overall, Apple proved to be the biggest company on the stock market, with a tradable shares value of $508B, beating other large companies as Exxon, Microsoft and IBM.
For example, Apple’s total sales in 2011 were $128 billion exceeding the gross domestic product of nations as Slovakia, Iraq, Ecuador and New Zealand. Also, if Apple manages to sell 56.4 million iPads in 2012 as anticipated, than the length of those iPads laid end-to-end would reach almost two times the distance Cupertino, California – New York. U.S. folks prefer an iOS device rather than a car, or maybe they are more likely to afford one instead of a car. Anyway, take a glance at the infographic and see interesting facts compared.
It’s not bad to spy from time to time your home and see if everything awkward is going on. OS X Daily has provided the technique for using a Mac as a security camera and watching live video straight from the iPhone, iPod touch, iPad or Mac. The procedures are quite simple so you’ll be able of checking your home or office in a blink of an eye.
You first need to have the FaceTime app installed on your Mac from home or office. It comes along with Lion or later but if you possess previous versions of Mac, download it from Mac App Store. Second, be sure you have created a valid Apple ID for using it as FaceTime Login and the most important thing, have another Apple device at hand.
Launch Terminal found in /Applications/Utilities/ and enter the following command to automatically accept incoming FaceTime calls: defaults write com.apple.FaceTime AutoAcceptInvites -bool YES
Still in Terminal, enter the next command, changing the email address on the end with the Apple ID you wish to automatically accept a video connection from: defaults write com.apple.FaceTime AutoAcceptInvitesFrom -array-add email@example.com
After establishing the procedures, take your iPhone or other iOS device and initiate a FaceTime call with the Mac’s Apple ID from home or from the office. In the very instant your Mac automatically accepts the call and follow what’s going on in the room for as long as you want.
Rumors argue that Apple has great expectations when it comes to providing wireless service directly to its Apple gadgets, iPad and iPhone and Google aims in establishing thesame thing, in becoming a mobile virtual network operator (MVNO).
According to Whitey Bluestein, specialist in strategy and corporate development, Apple may become the World’s largest network operator concerning the fact that it possesses 363 Apple Stores, digital content (music video, apps) that provides 250 million iTunes accounts.
Bluestein highlighted the aspect at the Informa MVNO Industry Summit in Barcelona, arguing that Apple will be capable of offering their clients cellular service, data, voice and roming.
Apple will begin by offering mobile data plans bundled with iPads (vs. current practice of selling WWAN-enabled iPads with AT&T data and CDMA iPads with Verizon data plans);
Apple will then offer iPhone customers activation, data and international roaming plans through the iTunes Store;
Apple will provide voice, data and messaging plans directly to its iPhone customers, on an ala carte basis as an alternative to their current mobile operator and then as wireless service provider directly to customers;
Google, while behind Apple in technology, distribution and back-office capabilities, will nevertheless follow in lock-step behind Apple and provide wireless data services directly to its Google Tablet customers
Google will have to struggle a little harder for catching up Apple’s strategy due to the fact that it does not have retail distribution, the subscriber service experience and of course the iTunes industry of content. A back business provider would be of help for Google and the company is used to acquisitions, establishing 79 companies in 2011.
At present, Liquidmetal is a puzzling alloy; people recently started talking about it mostly because of the rumors claiming that Apple will use it for the new iPhone manufacturing.
Atakan Peker, one of the inventors of the Liquidmetal offered clear information about the alloy in an interview for Business Insider and also explained how long Apple will have to wait before developing a Liquidmetal device.
Briefly, Peker described the Liquidmetal as more beneficial than the fragile glass and than other rigid metals, combining only the advantages of other materials in a durable but sleek alloy. So far, Apple used the Liquidmetal for the pin ejector of the iPhone 3G and Parker also figured it out when he bought his own iPhone 3G.
Parker does not know for sure how Apple will further use the Liquidmetal; the Cupertino Company will need about two years to implement Liquidmetal unibodies for MacBooks due to the size of the device. Though it is given out that Apple might apply the revolutionary alloy in substitution of glass for the next-generation iPhone, Perker expects Apple to use it in a breakthrough product that will be very difficult to copy with other materials.
According to a complaint, Apple violates its own terms of agreement. It seems that Robert Herskowitz has filed a federal class action suit against Apple, claiming that the company tricks its clients by double-billing for purchases made on iTunes.
The man claims that iTunes is not the only digital store that follows the same scheme, but also App Store, iBookstore and Mac App Store. In the attempt of buying a single song for $1.29 from iTunes Store, Robert Herskowitz was charged twice. The Next Web provides Apple’s response after the man has lodged a complint:
“Your request for ‘Whatya Want from Me’ was carefully considered; however, according to the iTunes Store Terms of Sale, all purchases made on the iTunes store are ineligible for refund.
This policy matches Apple’s refund policies and provides protection for copyrighted materials.”
According to Apple’s refund policy, Apple does not offer refunds if it’s the case of a promotional offering or price reduction. So Robert’s case, double charging for a digital song, book or movie is not available for the policy “because its own terms limit it to price discount events only.”
Earlier this week an awkward demonstration took place in front of an Apple store in Sydney. A black bus, labeled with the “Wake Up” chant, stopped in front of the Australian Apple store on George Street and loosened a crowd of vexed people that started to roll of the “Wake Up” words while waving “Wake Up” boards. Blunty was accidentally inside the shop to buy an accessory he said, and he took his time to shoot the entire event.
People rushed to accuse Samsung for the puzzling demonstration due to the close release of the new Galaxy S and to its recently hosted website that contains, among others, an ad anticipating the next Galaxy smartphone and making mean allusions to Apple users. Anyway, only one day after the protest, Samsung Electronics Australia officially denied any involvement with the protest.
During these days, on great blogs appeared comments from users revealing glitches in the ID code on the “Wake Up” countdown page that were redirecting to RIM’s website. Also, the witness of the demonstration, Blunty, turned out to be a former RIM employee. As an aftermath of these events, RIM Australia confirmed in a statement on May 1 the “Wake Up” campaign activation. Richelle Gillett, Account Director from Spectrum Communications for Blackberry admitted:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
Judging after the flow of the events, I guess that the only one that scored big time this game was Samsung.