Apple released the Newsstand 6 months ago, once with the release of iOS 5. This area of the App Store gathers in a single folder all newspaper and magazine apps installed by a user.
Due to the fact that since the release of its first iPad Apple managed to sell 50 million tablets, Distimo Publication explored the depth of this fresh App Store area; the research company reached to the conclusion that more than 70K USD per day got spend by iPad users on Newsstand content.
The report also revealed that 10% of all iPad apps feature in-app purchases, while among the iPhone apps only 6% feature in-app purchases. So far, Apple’s App Store is the only one that integrates such purchases, meaning that one can get a free app and then pay for an upgrade.
It seems that the Newsstand category generates substantial revenues to Apple; 7% of the top 200 grossing apps are accounted from news apps, reaching to the top of the iPad apps. The daily $70K USD is made by the top 100 grossing Newsstand magazines, most downloaded being The Daily, NYTimes for iPad, The New Yorker Magazine, National Geographic Magazine and Cosmopolitan Magazine.
Also, another surprisingly finding was that China became the leading Apple App Store for iPad judging after the app downloads. No wonder the winner of the 25 Billion App promotion was Chinese.
Distimo’s report was achieved after an accurate analysis of the Apple App Store for iPad in the United States in February 2012. After only 6 months, the Newsstand proves to be a great shot not only for Apple but also for developers.
Source: Business Insider