Earlier this week an awkward demonstration took place in front of an Apple store in Sydney. A black bus, labeled with the “Wake Up” chant, stopped in front of the Australian Apple store on George Street and loosened a crowd of vexed people that started to roll of the “Wake Up” words while waving “Wake Up” boards. Blunty was accidentally inside the shop to buy an accessory he said, and he took his time to shoot the entire event.
People rushed to accuse Samsung for the puzzling demonstration due to the close release of the new Galaxy S and to its recently hosted website that contains, among others, an ad anticipating the next Galaxy smartphone and making mean allusions to Apple users. Anyway, only one day after the protest, Samsung Electronics Australia officially denied any involvement with the protest.
During these days, on great blogs appeared comments from users revealing glitches in the ID code on the “Wake Up” countdown page that were redirecting to RIM’s website. Also, the witness of the demonstration, Blunty, turned out to be a former RIM employee. As an aftermath of these events, RIM Australia confirmed in a statement on May 1 the “Wake Up” campaign activation. Richelle Gillett, Account Director from Spectrum Communications for Blackberry admitted:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
Judging after the flow of the events, I guess that the only one that scored big time this game was Samsung.