It’s said that secrecy is in Apple’s DNA. It’s obvious that such a big corporation like Apple couldn’t have managed to maintain its gadgets secret until the release date if it weren’t for the demanding terms and penalties.
Mac Format quotes an anonymous Apple store employee “You have to be late like 15 times before they’ll fire you. But if you talk to the press or speculate to a customer about the next iPad, it’s the end of you”. That’s what makes the corporation special; nobody knows exactly what is going on behind those walls and it managed to make Apple one of the most debated companies in the world. Also, every employee must obey Apple’s core rules: Honesty, Respect, Confidentiality, Community and Compliance.
We could say that Apple is unique in its way of wanting to keep things unknown until the last minute. Other companies want publicity and would do anything to receive the lightest attention from media and bloggers. This way Apple becomes the chased one and all kind of rumors about existing and future gadgets begin to appear. Developers argue that they were put in rooms without windows and watched over by guards when testing applications on a genuine iPad that was meant to be released in the nearest future. Moreover, iPads were locked on desks having misleading frames; pictures of desks were made in an attempt to expose those that would have dared to take secret pictures of the devices. A developer told Business Insider “I wasn’t allowed to tell CEO. I wasn’t allowed to tell anybody anything about what we were doing. I couldn’t even tell my wife”.
It’s also said that Apple is secretive because of Steve Jobs, he did it for a living, he was native secretive. Little things are known today because some ideas “got away” but there’s no doubt that Apple has secrets that would never see daylight.
Source: Mac Format