Apple’s iPad vs. Microsoft’s Surface (Analysis)
Microsoft announced at Los Angeles the release of a new 10.6-inch multi-touch tablet, Surface running on Windows 8 with an ARM processor.
In terms of thickness, both Surface and the new iPad have similar sizes but when it comes to the touch cover the difference is quite visible. Surface comes with a Touch Cover of 3 mm thick already attached to the tablet for taking full advantage out of its features. Apple’s iPad could be very easily attached to the UltraThin Logitech iPad keyboard case but this one measures 8 mm in thickness. 
Rumors argue that Microsoft will be its own worst enemy in this market:
More so than Apple or Google, the worst thing that could happen to Microsoft’s Windows RT tablets is Windows 8 on x86. Selling x86-based tablets in the same retail channels as Windows RT tablets will confuse consumers and sow discontent if consumers buy x86 and think they’re getting something like the iPad. Microsoft and its partners need to articulate a compelling strategy for how they will manage consumer expectations in the channel. Consumers aren’t used to thinking about chipsets. Choice is a key tenet of Windows, but too much choice is overwhelming for consumers. Apple gets this, and limits iPad options to connectivity, storage, and black…or white.
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