This year’s first quarter earnings announcement proved that the release of Kindle Fire did not influenced the iPad selling. Though the Amazon Kindle Fire was categorized as a tablet it still has its limitations, reason for which it should not be compared with Apple’s tablet thus, it does not represent a competitor for iPad.
The question whether Apple’s selling of iPad was or was not influenced by the release of Amazon’s tablet came from an analyst during the Q1 announcement conference. CEO Tim Cook answered really confident that Apple
“strongly believes in optimizing applications from day one to take advantage of the larger canvas. There are only a few hundred apps designed for the competition, versus more than 170,000 apps designed specifically for iPad. People who want an iPad won’t settle for a limited function tablet.”
There are other tablets on the market which might represent a challenge for iPad but even so Apple is not afraid because they will “continue to innovate like crazy” said Cook and lots of other new devices are on their way to the market.