The tablet ownership, and also the eReaders one nearly doubled over the holidays, jumping from 10% to 19%. No wonder their popularity raised lately. Pew Research Center revealed how these gadgets raised their status from interesting gadgets to Very Important Gadgets in only one month. It seems that lots of iPad, Kindle Fire, Nook Color and eReader devices found their place under the Christmas tree in 2011.
Between mid-December and early January the number of Americans owning a tablet and/or an e-book reader raised twice, shifting also the selling situation that was not profitable during the autumn. In the holiday season also the number of digital reading devices, mostly Nook and Kindle, raised briskly from 18% in December to 29% in January. This doubling was possible also due to the prices that were lower in the gifting season. Amazon cut considerably the price of its Kindle Fire, followed by Barnes and Noble’s Nook Color.
Pew Research Center’s Internet & American Life Project took this survey on a number of 2,986 people, most of them adults. The survey referred to tablets in general and made no mention about the iPad. There’s no doubt selling was profitable also for Apple’s tablet during the holiday season. Fortunately, Apple’s earnings report is on its way and we will have the exact details of the iPad sales in December and not only.