Evi, the virtual assistant developed by True Knowledge became known for the concept of virtual intelligence on mobile devices. Lately, Apple has expressed its displeasure concerning the virtual assistant than resembles to Siri and aims to cut out the $0.99 application from Apple Store.
Rumors argue that the real cause of Apple’s disagreement is not similarities but competition that threats to throw Siri into the background. TechCrunch stated that “Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected” and it appears that according to the report Apple was playing like cats and dogs with Evi.
It seems that despite their “quarrel” the app remains in the Apple Store and moreover Apple is actually aiming on working with developers for bumping out similarities and avoiding confusion.
The Verge states:
Despite what True Knowledge told TechCrunch, the app remains in the App Store, and according to sources familiar with the matter[translation: Apple off the record], Apple is attempting to work with the developers on bumping out those similarities, rather than just pulling the product. It’s apparently standard practice these days for Apple to flag something that could be confusing to end users and then try to work with developers to alter the appearance and / or functionality of the app, and we’re told that’s taking place with True Knowledge right now.
Even if Evi would have been removed from App Store, the Android version of Evi would have remained the same, unaffected.