Square on Monday introduced a new version of its mobile credit card reader Square Reader, which is 45 % thinner than the previous model and provides with more accurate results at reading credit and debit cards.
According to the company, the updated device is almost half as thin as the previous one and should result in fewer swiping errors, while becoming compatible with more devices.
The new Square Reader is provided with custom-designed parts for “better performance, easier use and an elegant, thinner design.” The device is the thinnest mobile card reader on the market.
“We engineered purpose-built components to create both excellent performance and beautiful design, without compromise,” Jesse Dorogusker, head of hardware at Square explained. By the way, Jesse Dorogusker was Apple’s Director of Engineering for iPhone, iPod, and iPad Accessories up until 2011, when he left to take a new position in Square. While working in Apple, Dorogusker headed the development of Apple’s Lightning connector, the two-way plug that replaced the 30-pin connector in Apple devices beginning with the iPhone 5.
The new product is powered by the phone into which it is plugged, eliminating the need for a bulky battery. Additionally, the reader is also compatible with more devices than ever before.
The new Square Reader can be ordered on the company’s website. For those who have already subscribed a Square account, it is available for free. It will also be accessible in the 30,000 retail stores worldwide that carry the Square Reader in the New Year.
The new version is expected to come less than a week after Square presented its acquisition of Viewfinder, a mobile photo-sharing app. The move seems to be an aqui-hire, collecting new members to work on “seller initiatives” and help expand Square’s NYC presence.