Ahead of the April 24th launch of its first smart watches, Apple has begun removing competing health and fitness products from its retail stores. According to the Re/code reports, the company stops selling Jawbone UP and the Nike+ Fuelband in its retail stores in San Francisco, Palo Alto, Los Angeles, and New York.
The two fitness accessories are also unavailable to purchase through the company’s online store, and it seems the only remaining fitness band available for purchase is the MIO Alpha Heart Rate Monitor Watch. Both Apple stores also still offer non-wrist worn fitness tracking devices, like the Jawbone UP Move and the Wahoo TICKR X Heart Rate Monitor.
Mio chief Liz Dickinson also said, that the iPhone maker notified her several months ago that the Mio would also be removed from their shelves “They said they brought in a new executive in the marketing area who wanted to make the Apple brand more front and center and clean up the number of accessories.”
Last year Bose products also lost shelf space in Apple stores after the NFL banned Apple-owned Beats headphones from appearing on camera to accommodate a Bose sponsorship deal, and Bose filed a lawsuit against Beats.
Apple plans to debut its highly expected smartwatch on April 24. The company hasn’t revealed a lot of details on its features. Apple Watch starts at $349 for the 38mm Apple Watch Sport, while the stainless steel Apple Watch will be available from $549. The high-end solid gold Apple Edition, meanwhile, starts at $10,000.