Apple has finally posted its latest advertisement as part of its new “if it’s not an iPhone, it’s not an iPhone” marketing series.
Like in previous TV ad, Apple appears to be promoting images and videos taken by actual iPhone customers. The new video focuses on the iPhone’s camera, photo taking capabilities, and video recording features.
The ad shows an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A narrator speaks about the iPhone’s popularity as a camera and its ease of use.
“Every day, millions of amazing photos and videos are shot with iPhone. That’s because the iPhone makes it easy—for everyone—to shoot amazing photos and video. If it’s not an iPhone, it’s not an iPhone.”
At the end of the 30-second spot, dozens of iPhones are placed in a collage layout with different videos and images on screen.
As with previous videos, Apple ends the “Photos & Videos” ad with the tagline “If it’s not an iPhone, it’s not an iPhone.”