In a push for wider iBeacon adoption, Apple has on Tuesday released the iBeacon specifications for members of the ”Made for iPhone” program, Apple’s program for hardware partners.
iBeacons are known as Bluetooth low-energy transmitters that use Apple’s iBeacon API to send micro-location information to nearby apps and devices. This accessory is compatible with Apple’s iPhones and iPads, as well as other devices that use Bluetooth LE. iBeacon is particularly interesting for retailers.
Apple is now implementing tighter control over who can use the ‘iBeacon’ branding. That means, that the company is now requiring manufacturers meet certain specifications before using ‘iBeacon’ on their products. According to Apple’s “Made for iPhone” program, manufacturers will have to ask for permission to use the iBeacon name on products. Fortunately, there doesn’t appear to be any requirements that would limit the functionality of beacon products already on the market. The requirements are comparable to those for Bluetooth accessory makers under the MFi program. Using the term iBeacon requires manufacturers to meet specific criteria, which are only available after a non-disclosure agreement has been signed.
This new specification provides Apple more control over the iBeacon trademark, meaning no longer usage of the iBeacon brand without consent from Apple.
With introduction of iBeacon micro-location technology, users received a new great way to interact with their environment.
After a number of tests, Apple released the technology in December at its U.S. retail stores. Most recently, Major League Baseball announced successful iBeacon installations at stadiums that will send notifications that include info related to the game and stadium through the MLB At the Ballpark app. MLB also announced its plans to apply iBeacon tech in over 20 parks before the 2014 season’s stateside opener in March.