Smartphone ownership reached its best this year and people are using this device for all kinds of tasks, especially for taking pictures. Smartphones rule the gadget market due to their universal capabilities, especially Apple’s innovative iPhones, as the 2012 Q2 showed and this year people used mostly the iPhone 4 to take and post pictures on photo-sharing websites.
It seems though that another gadget unexpectedly defies the smartphone folly and scores high sales, namely the digital camera. The advanced cameras on smartphones are going hand in hand with the photo editing apps, giving qualitative results that look like the photos taken with SLR cameras. Besides, mobile companies started partnerships with lens makers such as Carl Zeiss to improve the smartphone photography. And the biggest plus of the smartphone is the provided possibility of sharing photos as they are taken.
But the camera still has its advantages that manage to attract people more than a fancy smartphone. The quality of the pictures and also of a memory captured in pictures matters; smartphones are used as at-hand devices and not as professional ones, because cameras have detachable lenses, optical zoom, better flash and image stabilization.
Also, innovative techniques, such as HDR image merging, and smaller but powerful mirror-less cameras are features with witch a smartphone cannot cope. A smartphone cannot deliver such photographic quality and performance as a camera; Sydney Low, a former Internet entrepreneur who now takes sports photos for a living said that:
“There’s an amazing amount of innovation in digital photography equipment at the moment, more so in many ways than Apple, HP and other computer manufacturers.”
This year’s pricing strategy also contributed to the high cameras selling. People purchased advanced cameras at a cheaper price. This strategy proved inefficient for great cameras makers as Canon and Nikon, who managed to compensate the disadvantages with the lenses and flashes sale.
Anyway, the camera’s future is still uncertain and vulnerable. In U.S. and in Japan the smartphone market is highly developed and those who still consider buying a camera are few and leaders of digital and photography devices as Canon, Nikon, Sony and Olympus, haven’t got yet a response to this threat.
Even people’s opinions are uncertain: some believe that the smartphone will successfully replace the SLR while others believe that technology will give them both a similar look and feel: cameras will get smaller and more advanced and will integrate Wi-Fi chips to enable the photo sharing and smartphones will dispose of powerful lenses integrated in a sleek design.