It’s clear that in 2007, Steve Jobs wanted to write history, to come up with something brand-new that would revolutionize the world of media. He may not have in mind the quote of the famous transcendentalist Emerson “Do not go where the path may lead, go instead where there is no path and leave a trail” but he surely wanted to create something that would last and make his name known, to launch him into immortality.
The original iPhone was released in June 2007 and by September 2007, 1 million samples were sold. Back then it was seen as a new toy that anyone should have and those that didn’t afford to buy one, dreamt of it. Statistics argue that the second iPhone, 3G, released in 2008 met success in a flash because it took 3 days to sell 1 million smartphones. In 2009, things were beginning to look brighter for the Apple Company but not so bright when it came to Steve Job’s health. Released on 19 June 2009, the next gadget iPhone 3GS managed to have the same amount of sale as in last year but this time in only 2 days.
Also,as expected, the year Apple invented the iPad was quite favorable for business. More precisely, in 2009, 600.000 samples were ordered before its release so the sale of 1 million smartphones was expected in that precise day. iPhone 4S is by far the smartphone that has enriched the Apple Company selling over 4 million gadgets in only 3 days after its release.