Apple, News/Rumors

Apple and Google to become Virtual Network Operators?

Rumors argue that Apple has great expectations when it comes to providing wireless service directly to its Apple gadgets, iPad and iPhone and Google aims in establishing the same thing, in becoming a mobile virtual network operator (MVNO).

According to Whitey Bluestein, specialist in strategy and corporate development, Apple may become the World’s largest network operator concerning the fact that it possesses 363 Apple Stores, digital content (music video, apps) that provides 250 million iTunes accounts.

Bluestein highlighted the aspect at the Informa MVNO Industry Summit in Barcelona, arguing that Apple will be capable of offering their clients cellular service, data, voice and roming.

  • Apple will begin by offering mobile data plans bundled with iPads (vs. current practice of selling WWAN-enabled iPads with AT&T data and CDMA iPads with Verizon data plans);
  • Apple will then offer iPhone customers activation, data and international roaming plans through the iTunes Store;
  • Apple will provide voice, data and messaging plans directly to its iPhone customers, on an ala carte basis as an alternative to their current mobile operator and then as wireless service provider directly to customers;
  • Google, while behind Apple in technology, distribution and back-office capabilities, will nevertheless follow in lock-step behind Apple and provide wireless data services directly to its Google Tablet customers

Google will have to struggle a little harder for catching up Apple’s strategy due to the fact that it does not have retail distribution, the subscriber service experience and of course the iTunes industry of content. A back business provider would be of help for Google and the company is used to acquisitions, establishing  79 companies in 2011.

Source: X bit Labs


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