Apple, News/Rumors

By the end of 2012, Apple aims in opening 3 new stores in Germany

Apple is definitely having great expectations when it comes to retail stores. Starting from Italy, South Perth, Vancouver, Stockholm, India and moving next to Germany (Berlin, Stuttgart and Cologne). Rumors that a new store will open its doors is in the wind since November 2011 but now Apple began listing recruitment strategies for stores in Berlin, Stuttgart, Cologne and also in other 8 existing stores from Germany.

Apple is constant in what concerns its activities and it regularly takes around 6 months to officially open a store from when it begins with recruitment opportunities. We don’t think Germany will be treated differently.

The Next Web highlights the idea of opening even more Apple stores:

The company expects to open 40 new stores in 2012, three-quarters of them to be located outside the U.S, Apple CFO Peter Oppenheimer said last year. In order to achieve its target, Apple has set aside $900 million of its anticipated $8 billion 2012 investment to go towards expanding its retail outlets, having opened more than 30 new stores in 2011 alone.

By the end of 2012, Apple will have opened nearly 400 stores worldwide, with the company expected to increase its presence in China, a country that CEO Tim Cook believes is “key” to Apple’s future.


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