Only few days separate the U.S. customers from the moment when the much rumored device will be unfold. And the curiosities are many! Besides the expected A5 chip, the 4G LTE and the retina display, people are eager to see with what design Apple came this time and what other surprises the new tablet brings.
AYTM (ask your target market) revealed in an infographic how many of the curious are willing to get a new tablet and what actually could make one buy the new iPad 3. For this research to be achieved, AYTM used its online consumer panel and survey tool and queried 500 iPad owners and other 2,000 citizens who don’t own one.
In the rough, it turned out that people that already have an iPad are more likely to purchase the new model than people that don’t have one. iPad 3G owners could upgrade to iPad3 if the tablet have some of the following features: 4G network, a faster CPU, a better battery, and a better camera. It seems that Siri’s possible presence is not an important decision factor.
The survey discovered also for what activities iPads are mostly used and in what locations, what apps the iPad owners prefer and what’s the most-missed feature on this tablet. For a more detailed and a more colorful approach let us take a glance over the AYTM’s infographic.
Source: AYTM Research