Fewer but better. Achieve success by following Apple’s market strategy
It’s said that a couple of smartphone producers have thought of adopting this year Apple’s example, of setting a boundary when launching new products.Why struggle to come up with so many new models when the company can concentrate all its resource and time on one grate product?You know the old saying, less in more.
“The strategy shifts come after Apple and Samsung Electronics have apparently managed to widen their market share against rival vendors by focusing on a single or some flagship models each year, the sources noted.” says o source from DigiTimes
For example, in 2009 Apple has 600.000 samples ordered before the iPhone’s release and more than 1 million smartphones were expected in the release date.iPone 4S is the smartphone that enriched the Apple Comnaby selling over 4 million gadgets in only 3 days after its release.As plans for the brand new year, HTC, Research in Motion, Sony and Motorola Mobility plan to come up with a model per year, coming up with significant upgates and also saving money on marketing costs.
