After days of argument with important movie studios, namely Lions Gate Entertainment Corp., Sony Corp.’s Sony Pictures, Walt Disney Co., Viacom Inc.’s Paramount Pictures and Time Warner Inc.’s Warner Bros, Apple finally got to the agreement that people will be able to watch movies on its devices, including Apple TV, through the iCloud service.

Apple already had an agreement with popular record labels and television studios, but Apple seems to have thought to bring also movie makers into discussion once with the release of the new iPad that has a highly capable screen.

Meanwhile, other two major companies, namely Universal Pictures and Twentieth Century Fox, are unable to integrate their movies with Apple’s iCloud due to their deal HBO, Time Warner’s TV channel, and to HBO’s exclusive rights.

As a matter of course, HBO will not give up to its exclusive windows, which allows the channel to beam a new movie to consumers, but it might consider to enable iCloud users to send a movie they own to other devices during the restriction period of time.

The Fox and Universal companies are willing to integrate with Apple’s iCloud, reason for which HBO might loosen its contract with both of them. But the debates are still in progress.

Apple offers to consumers resources and devices for a better technology experience on lots of plans, such as music, education and business, and it seems that its new aim, namely the movie field, is also close to its accomplishment

Source: The Wall Street Journal

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