The skilled ADR studio from Italy reimagined time and designed the Apple watch concept called — obviously — iWatch. The iWatch is not ADR’s first attempt to design Apple concepts; the studio shared its vision also about how iPhone 5 will look like and created an iPhone SJ model. The first iWatch concept awoke the curiosity of the most important web magazines and warmth controversies among Apple gadgets lovers. Fruity aftermath, but not fruity enough for ADR who came after two years with new ideas for a device not even released on the market and designed iWatch2, a new version of this concept.
The iWatch2 keeps the same technical features as the previous model: it can connect with Bluetooth or WiFi to iPhone or iPad, it integrates an RSS reader and weather forecast system, has 32GB internal memory and an LCD projector with a frontal camera. But this time the design turns the iWatch2 into a genuine Apple looking device. It’s slimmer, sleeker and more appealing than the first iWatch, it has a black aluminum chassis and five different colors bracelet. It keeps also the iPhone classic slide-to-open feature of the screen.
Watches are not just means of expressing time; they also represent one’s personality or one’s wealth why not. We can almost posit that one can be described by the owned gadgets. The impressive number of Apple consumers it someway gives me a clear-eyed idea about how many people would choose an iWatch to represent their selves.
Source: ADR studio