Apple on Monday debuted two brand new ads called “Huge” and “Cameras”, starring the duo of Jimmy Fallon and Justin Timberlake. The both ads focus on the larger sizes of the iPhone 6 and iPhone 6 Plus and all of the new features of the highly praised new camera in both smartphones.
The first ad, dubbed “Huge”, has Fallon and Timberlake talking about how big the new devices are. While Fallon points out “huge” new features like the Health app, Timberlake constantly emphasizes that the new iPhones are “so huge.”
The second ad, “Cameras”, features the duo talking about Apple’s new iPhone camera capabilities, including slow-mo, time lapse photos and image stabilization for video while using their voices to vocally represent what each app does. While there are a few advanced camera functions in iOS 8, such as Photos integration, hardware-based functions like 240fps slow-motion video capture is available only with the iPhone 6 lineup.
Fallon and Timberlake do a great job of focusing on the devices and their features. The ads are the third and fourth in a new series of ads featuring Fallon and Timberlake. Apple’s first two iPhone 6 ads with the duo focused on the smartphones’ ability to track health stats and a quick run through of new features.