You’ve most probably seen Apple’s holiday ad titled “Misunderstood,” which gained popularity in the advertising community. The company’s commercial features a teen boy who appears disinterested at a holiday family reunion, spending a lot of time with his phone. He then uses iMovie to create a video of the clips that’s he’s been recording all along.
A new ad for Universal Studios Orlando embedded below has an uncanny resemblance to Apple’s commercial. This ad shows a teen girl at Universal Studios Florida and Islands of Adventure with her family. She appears to be buried in her device as her parents and little brother enjoy all the entertainments, the park offers. The clip ends with her sending her parents BEST VACATION EVER!!! slideshow with photos taken during the trip. Even the music used in the video is remarkably similar in style and sound to Apple’s earlier ”Photos Every Day” ad.
The original Apple commercial gained ton of positive comments and praises for being a beautifully-made and emotionally-engaging clip that, in typical Apple style, emphasized the users and how they use the technology rather than the product and its specifications. However, there were some, who found it as a ”sad commentary.”
As for Universal, the company says it is just an unfortunate coincidence, claiming that it was testing the spot since July and went into production in October. Meanwhile, Pundit Jon Gruber of Daring Fireball believes that Universal Orlando must have ”hired Samsung’s ad agency” in creating the ad, refering to Samsung’s tendency to copy Apple ideas.