BBC Radio 1 has announced that its popular DJ, Zane Lowe, is set to leave the historic British broadcaster in March for a job at Apple.
Zane Lowe has worked as an award-winning Radio 1 DJ for nearly twelve years and has long been regarded as one of the UK’s top sources for music discovery.
He has won a number of awards for his radio show and was nominated for a Grammy Award this year for his role in writing and producing Sam Smith’s album “In The Lonely Hour.”
There’s no news on what position Lowe is taking at the company, but it would make sense he would be involved into the company’s iTunes Radio streaming music service.
Apple has placed a high degree of emphasis on musical curation, especially after purchasing Beats Music and bringing in cofounders Jimmy Iovine and Dr. Dre.
“We get a subscription music service that we believe is the first subscription service that really got it right,” Apple chief Tim Cook said when discussing the deal. “They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great, and produce a feeling in people that we want to produce.”
iTunes Radio currently has curated stations created by well-known DJs, artists, and other stars. Beats Music features a similar function.
The Cupertino-based company is reportedly planning to rollout a new iTunes subscription service later this year that could be perfect for Lowe’s human curation.