Facebook has jumped into the fitness market after acquiring the developers behind Moves, an iPhone app that helps users create an “activity diary” by automatically recording walking, cycling, and running.
Facebook announced its plans to acquire ProtoGeo Oy on Thursday.
The Moves app is an “incredible tool for the millions of people who want to better understand their daily fitness activity,” Facebook said in a press release.
ProtoGeo also confirmed the deal on its blog, stating that: “Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using.
“Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than one billion people.”
ProtoGeo noted, that the app would continue to operate as a standalone app, and that there were no plans to “commingle data with Facebook”.
Facebook didn’t reveal the price it is paying for the app maker, but according to a spokeswoman, it’s nowhere near the size of other deals the company has made in recent months. Earlier this year, Facebook agreed to pay US$19 billion for Instagram, and last month it bought virtual reality business Oculus Rift for US$2 billion.
Facebook is not the only company, planning to enter the fitness arena. Apple is also expected to join the market with the introduction of a so-called “iWatch” that is believed to be able to sport advanced biomedical sensors that integrate with a new “Healthbook” iOS application.