Social media analytics firm Topsy Labs was shut down, according to a tweet from Topsy.
“We’ve searched our last tweet,” Topsy said in a post on Twitter.
Topsy was purchased by Apple as part of a deal in 2013 for more than $200 million. The analytics company made a wide range of products that searched and drew data from conversations happening on services like Twitter, including high-level analysis of tweets and other Twitter data to break down market trends in real time. The company could measure an ad campaign’s effectiveness.
The company’s website is also inactive and now redirects to an Apple Support Documen texplaining iOS 9 search capabilities, including new features like proactive Siri Suggestions.
Apple has yet to acknowledge what specifically it used Topsy’s technology and talent for. In addition to Twitter, Topsy’s technology might be powering certain backend features in iOS 9 like intelligent Siri Suggestions. The new search option integrates geolocation data with data providers like Yelp! to surface nearest places of interest.