Much like it has in recent years to show its support for World AIDS Day on Dec. 1, Apple changed its iconic Apple logo outside of its retail stores from white to red. The company’s chief executive Tim Cook called attention to World AIDS Day via Twitter, saying about the changes in its logo color.
Last year the company’s flagship Fifth Avenue retail store in New York and a few others around the world changed to the red Apple logo for the occasion.
Worlds AIDS Day is tasked to raise awareness for the AIDS pandemic with a number of charities and organizations providing support and holding events during the first week of December. Among such organizations is Product(RED), which works with companies like Apple to fight for an AIDS free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those red products is sent to the Global Fund to help fund AIDS programs in Africa. The fund has already received more than $65 million from Apple alone, making it the largest contributor to the charity out of all participating companies.
The company has been selling Product(RED) devices since 2006, and in 2011, Apple Store began offering Product(RED) products.
Apple sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED.
Apple started an awareness campaign last year on December 1, and this year it has again included a picture with Apple Store’s red-tinted logo in the tweet. Researchers suggest, that we can achieve an AIDS-free generation by 2015, with less children born with HIV every day.
Additionally, Apple’s Senior Vice President of Design Jony Ive and designer friend Marc Newson also recently worked on one-of-a-kind pieces, including a red Mac Pro, to auction off and benefit the foundation. They managed to raise some $12 million.