Pandora announced its plans to launch its online music radio on Apple’s CarPlay, the in-car infotainment software set to appear in a number of vehicles on the market.
When Apple’s CarPlay feature debuted last year, Apple cooperated with a few music services to give a variety of listening choices on the platform, including Spotify, iHeartRadio, Stitcher, Rdio, and more. Pandora will likely join them soon.
According to Pandora CFO Mike Herring, the service will “definitely be in CarPlay” and integrated into the Apple Watch as well.
CarPlay is currently featured in 40 new car models made by major manufacturers, Apple is tasked to significantly expand its footprint.
There is no a timeline for the possible launch of a Pandora CarPlay app. Last year, the Pandora representative said that Apple was an interesting partner and though it did not have a CarPlay offering at the current time, it was exploring opportunities to expand its presence in the vehicle in the future.
“Pandora, which owes part of its success to the popularity of its iPhone app, has a “frenemy kind of relationship going on” with Apple, according to Herring. “We were part of what made it fun to have an iPhone,” Herring added. While the two companies are “close partners,” it is a “very interesting relationship.”
For Pandora, participating in the project could result in boost of subscribers.