Apple will stimulate female employees to work more

It’s known to everybody that Apple is famous for its intention to hire people of all social categories. The company has always fought for its emploees’ rights.

That’s why the new opportunity was offered for female workers.

Now women who work in the company will be able to get money to freeze their eggs. The employer will provide them with $20 000.

The causes of such decisions are quite understandable. Mothers who are on maternity leave can’t dedicate themselves to work completely.

The new offer will allow women to delay child birth.

According to NBC News, this option will be available for all Apple female workers since January 2015.


Apple is not an only company to do it, Facebook offers such an opportunity to women as well.


Bono apologized for U2 free album in iTunes of all the users

The leader of the irish rock-band U2 apologized for adding their new album «Songs of Innocence» in iTunes of all Apple users, explaining the causes of it:

”Oops. Um. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves.

Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.

There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

It nappened during a recent video-interview.

One of Facebook users even asked Bono to add never again automatically uploading albums in iTunes, as it’a really roughly.

Apple users were extremely indignant with it. A lot of jockes and criticism appeared in the internet.

To solve the problem Apple had to create the utility with the help of which a user is able to delete U2 album.

Снимок экрана от 2014-10-15 11:18:16

Apple and U2 cooperation didn’t end nevertheless. The announcement about some common project with Apple, which is promised to promote innovation in music, was published on U2 official site.Снимок экрана от 2014-10-15 11:18:27


The Association of Flight Attendants demanded to change rules for using electronic devices in-flight

The Association of Flight Attendants (AFA) brought an action against Federal Aviation Administration (FAA), demanding to cancel a decision, according to which passangers can use their iPads, iPhones as well as other electronic devices on board during the whole flight.

FFA is accused of changing flight security rules.

AFA attorney supposes, using of devices may divert passengers from pilot’s announcements.
Replying this FAA attorney noted, devices are not more dangerous than books, explaining that they can become the cause of injury as well.

Now passengers can use electronic devices on board, having switched airplane mode before.




Apple smartphones captured USA market

Apple influence exceed the limits. After the company was accused of undermining the country rating of Finland, analysts published smartphones retail sales data in USA.

While american buyers sweep Apple novelties away, smartphones from other users stand apart decently.

Having analized 4 major american carriers AT&T, Verizon, Sprint и T-Mobile sales it was found out, that the best-selling model is iPhone 6. The model is popular in September as well as in October. Iphone 6 Plus is the second. The last-year model iPhone 5S took the third place.

The minimal version of the smartphone will cost $99 (if you’ll conclude a contract). The smartphone stays popular thanks to its democratic price.

Iphone 5S price reduction makes Android smartphones manufacturers thinking of a revision of their models’ prices.

Samsung Galaxy S5 was popular in May/June. Right then the company manage to be at the top.
InJule/August iPhone 5S became popular again. And, beginning from September 2014, only Apple devices take the leading places.

Today’s situation with smartphones of all 4 carriers are quite sad. No one of them can’t offer iPhone 6 or 6 Plus as an addition to the contract.


Accordig to the analysts, Apple is able to sell up to 63 million smartphones, including 53.6 million at the first quarter.


Accessories, iPhone, News/Rumors

iPhone 6 and 6 Plus accessories sales turned to be very profitable

The succesful start of iPhone 6/6 Plus sales affected not only Apple profit.

The succes of iPhone 6 and iPhone 6 Plus accessories sales is not less.

According to NPD Group information manufacturers of cases managed to earn $249 million.

In 2013 after iPhone 5S and iPhone 5С were released, sales of accessories were $195 million, what is only 17% higher than in 2012 (after iPhone 5 presentation).

iPhone 6 has made 43% jump in this market segment.

Such a dynamics can be explained easily by new design of the device.

One more reason for the increase in sales are constant leaks, preceding iPhone 6 release.

The manufacturers knew the approximate sizes of the smartphone. Those who had relied on rumors went great guns as a result.

Right after official start of sales they were ready to offer great amount of cases. So if the buyer didn’t like original Apple cases, he had a great choice to choose from.


Nevertheless, many retailers weren’t in a hurry to buy Phone 6 and iPhone 6 Plus cases as previously when they had bought iPhone 5 cases before the official release, many of them didn’t fit.


NPD Group also published the figures of sales in comparison with the lat year:

- cases +78%;
- protective films +120%;
- portable accumulators +5%;
- headset (ear-phones) +10%;
- Bluetooth speakers +5%.



Mac is one the best-selling computers in the world

According to IDC research data Apple is included in 5 first-rate manufacturers of personal coputers on the world market.

iPad sales weren’t considered in this study.

Mac sales increased 8,9%, while general PC sales dropped 3,8%.

Apple took Asus, leaving the company out of the list.

Calculating the market share IDC considers data of netbook sales, hybrid devices, tablets on Windows platform without takint account of Apple tablets saes.

If iPad is included in this rating, Aplle would have a great breakaway from other companies.


Accessories, News/Rumors

NFL fines 49ers quarterback $10,000 for wearing Beats headphones at press conference

The National Football League fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for wearing a pair of pink Beats by Dre headphones during a post-game press conference on Sunday.

The matter is the National Football League has recently signed an agreement with Bose that bans its players and staff from wearing any other brand of headphones while on camera.

Kaepernick, who like a lot of other NFL players has an endorsement deal with Beats, wore the pink Beats by Dre headphones during a press conference last Sunday. The player is sponsored by Apple’s Beats product and has been spotted in different ads promoting its wares.

Comcast SportsNet Bay Area announced, players are prohibited to wear headsets made by NFL sponsor Bose when participating in interviews. The rule is applied to 90 minutes following the end of a game.


Kaepernick commented on the situation, posting to Instagram a screenshot of an article about the fine, saying “I support breast cancer awareness! My grandma is a survivor!……. *shrugs* some things are now important!”He likely wore the pink headphones in support of this month’s breast cancer awareness.

It is unclear if Apple’s Beats are going to pay the fine. The brand has several pro athlete promoters, including NBA star LeBron James, tennis player Serena Williams and Brazilian soccer star Neymar da Silva Santos, Jr, well known as Neymar Jr.


Apple reminds iCloud users about app-specific passwords

Apple sent out emails reminding iCloud users that application specific passwords will be required when trying to access iCloud data on third party apps starting today.

Initially the requirement for app-specific passwords was set to come into effect on October 1, but the company has informed users that it will begin today instead. It’s unclear why two-factor authentication users are being reminded of it a week later.

In addition to the email reminders, Apple unveiled a new support document which explains users how to use app-specific passwords.

Originally app-specific passwords, as a new feature, was introduced in mid-September, following the launch of two-factor authentication for accessing Apple made changes after a hacking incident when iCloud backups appeared to be the source of nude celebrity pictures. CEO Tim Cook has said, iCloud security would be increased with Apple’s security features like two-factor authentication.

App-specific passwords allow users to log into apps that don’t support two-factor logins, including a number of email clients and other apps. Users have the ability to make these one-time-use passwords from the Apple ID website. Once the password is generated, it can be used for the app.

With app-specific passwords, which let keep real iCloud password private, users receive an additional layer of security. A password can be canceled from an application at any time via the same page that was used to generate it.

Apple’s system allows to have up to 25 app-sepecific passwords configured at any one time.

The full email from Apple is below and offers instructions for using the new app-specific password function:

Apple sent out emails



Apple sent invitations to 16 October event

The Verge edition chief Nilay Patel said he had got an invitation to the next Apple event, where new generation iPad is expected to be shown. The presentation will take place on 16 October in Cupertino, California.

The slogan of the event reads «It’s been way too long»

The event will be in the small audience Town Hall, which is located in Apple Campus.

New generation iPad Air and iPad mini with fingerprint sensor Touch ID as well as Apple Pay integration.

The novelties will be available in gold colour.

Previously media informed that the presentation would be on 21 October. Except iPad a release of Mac OS X 10.10 Yosemite was planned.

Снимок экрана от 2014-10-09 11:26:03

The invitation may hint at 12,9 inches tablet called iPad Pro release. The gadget has been rumoured since 2013.


In May photos of possible iPad Pro appeared in the internet.


On 8 October images of presumptive iPad Air 2 appeared in vietnamese blog Tinhte.



iPhone, Jailbreak, News/Rumors

Add your contacts to the Home screen with CallShortcut!

The updated version of CallBar on iOS 7 was released recently.

This is the app which helps you to manage your incoming calls.

CallShortcut is a jailbreak allowing you to get faster to your contacts by putting them to the Home screen.

The jailbreak was developed by Gertab and David Glinski.

The icons of the contacs will appear on your Home screen for your comfort.

When you tipe on the icon the call will start automatically.

To start using the app, open your Contacts and choose the one you need. There will be Add to Home Screen option, tap on it and your contact will appear on the Home Screen.

You can gather all your favorite contacts in the single folder for you to be easier to work with.

That jailbreak is really useful and can simplify your life greatly.