Apple is working on a new version of its Apple Store app for iOS that will feature custom recommendations for new products to buy based on purchase history.
According to sources familiar with the project, the updated app may become available in the next two weeks.
The Cupertino company will use a customer’s purchase history to offer additional relevant products for them, a tactic already used by most other online stores including Amazon. The new feature means that if a user purchases a set of Philips Hue lightbulbs, the app may also add other smart lighting HomeKit items to their cart.
According to Bloomberg’s report, Apple may include a dedicated “For You” tab in the Apple Store app. This tab will offer up buy suggestions “based on prior orders.”
“The updated retail app could be rolled out in the next two weeks, according to people familiar with the intended revamp. It’s likely to include a “For You” tab that suggests products based on prior orders, said the people, who asked not to be identified because the project isn’t yet public. While there are currently separate Apple Store apps for the iPhone and iPad, the new app will work on both devices and have the same basic features and interface. An Apple spokesman declined to comment.”
While an official release date has not been announced, Apple is believed to launch the updated version of its mobile app within the next few weeks. Like the current Apple Store app, it will be a universal app that works on both the iPhone and the iPad.