For each enterprise, social media represents a promotion environment. We already are familiar with how things work on Twitter, Facebook, LinkedIn or other social services and the principle is quite the same. Pinterest comes with a challenging and a more thorough concept, giving a bit of soul to this marketing strategy.
Pinterest gained a good deal of members faster than any other social service gained before. This type of social network is based on people’s interests, which are expressed by images pinned on one’s virtual board. When someone else shares the same interest then a certain picture is re-pinned on its board. Interest can be described by things that people are attracted to, such as places to see, hairstyles, fashion, technology or savory recipes.
Now, the main question, how this process can be practical and useful for business promotion? First of all, when the Pinterest account is created, one needs to add he’s company URL, connect with he’s Twitter and Facebook accounts and follow other users in he’s area of interests. Once this powerful sharing bond is developed feel free to pin your company’s interest on the board.
There is one major mistake to be avoided though. Take care not to put the brand on each picture. People like to share interests expressed by images and not brands. As a hint, a company could add marketing infographics, a photo with the HQ building or with a product, but without marking it with the name of a brand.
Pinterest’s aim is not to advertise but to promote. It’s up to the company to find an original way of presenting its domain through images. Either way, you must get the content re-pined.
As Twitter and Facebook, Pinterest also has a mobile app for iOS, so you can check feeds and updates even when you are not at the office.
Source: Boston Business Journal