This week, Shazam – the app that listens to a sample of a song and recognize it immediately – showed an updated version at Mobile World Congress which takes advantage of Android 4.0 (aka Ice Cream Sandwich) features and uses Android Beam technology to connect the devices.
This technology will allow two NFC (near-field communication) enabled Android phone users to share favorite tags, coupons and other content within the app by holding the two phones back-to-back. If the recipient doesn’t have Shazam installed, Android Beam will directly provide links to the market.
Shazam owners say the updates will be available “the coming weeks” and will also offer fastest song tagging ever. iOS will also receive these speed enhancements soon. Alex Musil, EVP product for Shazam, said:
“With our new algorithm, Shazam fans will be able to get a tag result in as little as one second. We believe that near instant identification creates the most efficient way possible to discover, purchase and share the music, television content and brand offers that our loyal users love.”
“With the adoption of Android Beam, we continue to stay at the forefront of integrating cutting-edge technology that always focuses on improving the experience of our fans.”
The company’s mobile applications are cross-platform being compatible with all iOS, Android, BlackBerry, Windows Phone and Symbian. It started as a utility to recognize songs from radio stations and now has expanded to TV, allowing users to “tag” ads in order to find info about specific merchants. Currently, Shazam counts over 180 million users across 200 countries and the number is increasing rapidly.