There was a time when the iPhone or the iPad were hallowed, when there was no other device like the Apple device and when standing in line in front of the Apple Stores was animated by a simple and earnest desire. But today it’s all about marketing.

The iPhone 5 will be available in the Apple Stores starting with September 21 and as usual, customers are going to form a huge lingering line in front of the stores with days ahead the release. But this year is about to become more special. Gizmodo believes that it will be “just a bunch of sellouts and self-promoters.”

“The first two people, Fortune reports, in line outside of Apple’s flagship Fifth Avenue cube are there to promote a social media start up. The next two are being sponsored by a service that buys old electronics (like, say, your iPhone 4S), and one of them is, naturally blogging about it. The fifth intends to sell his spot to the highest bidder, and the last two are aspiring musicians hoping to get their names out there.”

As pre-orders showed so far the iPhone 5 topped two million demands, thus, we should expect  this year’s Apple Stores ‘ritual’ to be an entire amalgam of people and interests.

Find out more about the people previously described on Gizmodo.

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