Apple may stop $99 ‘One to One’ tutoring program

Apple may reportedly end its $99 “One to One” tutoring program for Mac and iOS users.

The company is planning to stop the program to let retail employees focus on hosting more free workshops, which multiple people are able to attend at once. 

One to One is a popular Apple program that allows users who buy a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One offers feature 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.
One to One members can receive help with a lot of different topics, as well as training sessions on Apple apps, such as Photos, Mail, iMovie, Final Cut Pro.

One to One will help you do more than you ever thought possible with your Mac. First, we’ll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we’ll work with you to create a curriculum tailored to your goals, learning style, and experience level.”


Apple already opened a number of free workshops at its stores, but the company is likely planning to reorganize them around themes like “Discover” and “Create.”

It is also probably, the company is looking to maximize the labor it gets out of retail staff. Employees running personal One to One sessions aren’t free to talk to other customers or process sales, which can potentially impede business.


Apple debuts new Apple Music ads featuring artists

Apple has shared three new video ads for Apple Music on its YouTube channel.

The ads focus on how the service helps users discover artists. These three brand new ads center around its streaming service, the service’s Connect social network, and the effect music can have on those who “live and breathe” it. The videos all demonstrate that Apple Music has “All the artists you love and are about to love, all in one place.”

The first ad features Kygo, known as a popular Norwegian DJ and record producer. The video shows Kygo playing at a piano and then highlights Apple Music Connect and the ability to learn more about an artist via their Connect profile.

The second ad features James Bay, a popular British musician who performed his songs “Let it Go” and “Hold Back The River.” In the video, the singer plays an acoustic version of his song “Craving” as Apple again highlights Connect and the discovery features it supports.

The third video offers a variety of different artists, including James Bay, Kygo, Leon Bridges, Flo Morrissey, and others. This ad, named “Discovery,” also has a Trent Reznor as the narrator.

The new videos debuted two weeks after the company began an Apple Music ad campaign in several public spaces around the world, including billboards, signage at bus shelters and subway stations, and more.

iPhone, News/Rumors

Apple uploads a new “If it’s not an iPhone” ad focused on photos and videos

Apple has finally posted its latest advertisement as part of its new “if it’s not an iPhone, it’s not an iPhone” marketing series. 

Like in previous TV ad, Apple appears to be promoting images and videos taken by actual iPhone customers. The new video focuses on the iPhone’s camera, photo taking capabilities, and video recording features.

The ad shows an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A narrator speaks about the iPhone’s popularity as a camera and its ease of use. 

Every day, millions of amazing photos and videos are shot with iPhone. That’s because the iPhone makes it easy—for everyone—to shoot amazing photos and video. If it’s not an iPhone, it’s not an iPhone.”

At the end of the 30-second spot, dozens of iPhones are placed in a collage layout with different videos and images on screen.

As with previous videos, Apple ends the “Photos & Videos” ad with the tagline “If it’s not an iPhone, it’s not an iPhone.” 

iPhone, News/Rumors

Apple debuts two new “If it’s not an iPhone” ads

Apple released a pair of new iPhone 6 ads.

In the first ad, entitled Hardware & Software, Apple tells customers about iPhone’s merits rather than demonstrates them through story-driven narratives.

The ads feature a voice over detailing what makes the company’s device unique compared to other smart phones and smart phone platforms while showing off a number of iPhones doing various things on a white background.

The “Hardware & Software” ad also explains how the company is one of the few smart phone manufacturers to design both the hardware and software parts of the device.

Then, it shows games, intensive apps including GarageBand and iPhone-exclusive features like Apple Pay and FaceTime.

The second ad is entitled “Loved” and seemingly showcases how satisfied iPhone users are. It also claims that 99% of people who have an iPhone love their device and shows off people messaging, sending emojis, FaceTiming and having a good time on a multitude of iPhones before cutting to the new tagline.

Both videos end with a new tagline: “If it’s not an iPhone, it’s not an iPhone.”

Apple’s previous major iPhone ad campaign, called Shot on iPhone 6, heavily showcased the camera found on the device and didn’t reveal the actual device in the advertisements, but rather only footage shot with the phone.


Apple removed Home Sharing support for music in iOS 8.4

Following the release of iOS 8.4, which brought Apple’s brand new music service Apple Music, Apple removed a feature still used by many from the operating system.

A number of users on Apple’s Support forum noticed, that the company appears to have removed Home Sharing support for music in iOS 8.4. The Home Sharing support page was also updated to demonstrate that the feature is not present in iOS 8.4.

Launched on iOS in 2011 as part of iOS 4.3, Home Sharing gave users the ability to access their iTunes library from anywhere within their house and stream the content to their phone, iPod, or iPad.  It also originally had support for both video and audio content, but now with iOS 8.4 only supports video content. Home Sharing for audio is still available, but only for Apple TV and Mac users.


Apple likely decided to remove Home Sharing for music in iOS 8.4 because of the licensing agreements concerning Apple Music. It’s possible that the company doesn’t have the rights to allow content obtained via Apple Music to be streamed over WiFi like Home Sharing requires.

The problem can be solved by switching to Apple Music’s family plan, which lets families of up to 6 access Apple’s catalog of content for $14.99 per month.

Apps Lists, News/Rumors

Apple adds Maps Flyover support for 7 cities

Apple has updated its in-house mapping service with seven new cities. The company added seven international locales to its list of cities supporting Maps 3D Flyover.

With new locations, which include cities in Portugal, Spain, England, Germany and Puerto Rico, the total number of Flyover cities in Apple Maps reached 148, allowing users to have photorealistic 3D tours of those places and zoom in on landmarks and buildings. 

The latest additions can be seen below.

  • Almería, Spain
  • San Juan, Puerto Rico
  • Braga, Portugal
  • Jerez de la Frontera, Spain
  • Karlsruhe, Germany
  • Kiel, Germany
  • Kingston upon Hull, England


Flyover was first revealed as a standout Maps feature when the iPhone maker moved away from Google Maps in iOS 6. Flyover includes both high-resolution imagery and three-dimensional modeling technology to give users 3D visualizations of structures, major landmarks and points of interest.

Apple has added Flyover support to more than 30 new locations this year. The full list of Flyover cities is available on Apple’s iOS 8 feature availability page.


Universal debuts first trailer for ‘Steve Jobs’ movie

Universal Studios has finally released the first trailer for the upcoming Steve Jobs biopic. The new video offers the first on-screen look at what to expect from the film and Michael Fassbender, who plays the late Apple cofounder.

The trailer features mostly Michael Fassbender as Jobs, with cast voice overs giving snippets and teases of conversations regarding Jobs’ true legacy at Apple. Then, the video provides closer looks at Michael Fassbender, Seth Rogen, Kate Winslet, and Jeff Daniels as Steve Jobs, Steve Wozniak, Joanna Hoffman, and John Sculley, respectively. 

It is known, that this Jobs Biopic includes only three scenes. In each scene, Jobs is debuting a product of his creation.

From Universal’s official release:

Set backstage at three iconic product launches and ending in 1998 with the unveiling of the iMac, STEVE JOBS takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.

The film, which was written by Aaron Sorkin and directed by Danny Boyle, will hit theaters in October.

Apps Lists, News/Rumors

Apple refutes rumors of delayed HomeKit launch

On Thursday, in a statement provided to The Wall Street Journal, the company has refuted rumors of delays, saying that the first HomeKit accessories will be available next month. That means HomeKit will truly see its official debut in the near future, perhaps at the Worldwide Developers Conference.

Yesterday, Apple has pushed back an official HomeKit launch to fall after key software components “blew up.”

“HomeKit certification has been available for just a few months and we already have dozens of partners who have committed to bringing HomeKit accessories to market,” Apple spokeswoman Trudy Muller told The Journal. “We’re looking forward to the first ones coming next month.”

Apple introduced the HomeKit framework as a future iOS product at Apple’s Worldwide Developers Conference in June 2014.  It is the company’s platform that links several home automation devices together with a single set of protocols to allow them to be controlled through the Apple ecosystem. Apple has also revealed a demo version of HomeKit back in June. homekit

Apple finalized its HomeKit specification in October and began accepting applications for device certification in November. 


Apps Lists, iPad, News/Rumors

Apple debuts ‘Change Everything’ iPad ad campaign

Apple on Wednesday launched its newest iPad marketing campaign, “Change Everything,” offering a comprehensive look at how the tablet fits into and enriches the life of its owners.

The video starts off with a list of things that have changed since the debut of the first iPad, such as small businesses and education. Then, the ad shows a number of applications and accessories that have augmented the way people connect, learn, and conduct business, and enjoy their lives.

In addition to the new commercial, the “Change Everything” campaign includes  a new website featuring the apps that change the way people go about their daily lives. It breaks off into 6 sections: Cooking with iPad, Learning with iPad, Small Business with iPad, Traveling with iPad, Redecorating with iPad, and Why iPad?


Each section of the new site contains imagery covering what the iPad can do and a lot of recommended applications for each purpose. “Cooking with iPad,” for instance, includes sections on using the tablet as a cookbook, as a tool to create cookbooks, and as a prep tool for organizing ingredients to be bought.  Some of the recommended apps in this section include  Green Kitchen and Yummly.

For small businesses, there are such apps like the Square credit card reader and QuickBooks.

The education page offers options for students ranging from kids to college students, while the redecorating section gives access to the apps that help you decorate and furniture your home, like Vango Art and ColorSnap Studio.

Apple previously launched a number of different advertising campaigns for the iPad in an effort to spur people into purchasing one of its tablets. The company has already offered “Why You’ll Love an iPad,” “Your Verse,” and “Start Something New” in 2013 and 2014. 

Accessories, News/Rumors

Apple saw 1 million Apple Watch preorders on the first day

According to the data, estimated by Slice Intelligence, Apple saw 957,000 pre-orders in the United States on April 10, the first day the device was available to order. On average, consumers purchased 1.3 units which means that many customers ordered two or more devices.

The most popular model bought was the Space Grey Sport, followed by the stainless steel Apple Watch, then the Silver Sport. Only 3% of customers orderes the Space Black Apple Watch model although it was in limited supply (4 – 6 weeks) from the beginning of preorders and is also the most expensive model of Apple Watch.

The firm said Apple Watch consumers purchased an average of 1.3 watches and spent an average of $503.83 per unite. Sport buyers spent on average $382.83 per order, while those ordering stainless steel Apple Watch versions spent $707.04.

As for the accessories, the Black Sport Band was the most popular addition for both Watch and Sport buyers. The Milanese Loop was highly popular, coming in third for sales behind the White Sport Band.

Apple Watch

Slice Intelligence did not reveal Apple Watch pre-order data for the other eight countries where the smart device became available Friday, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong.

Apple started preorders on Friday and soon saw initial supply exhausted. Within minutes of going live, preorder ship-by dates for most Watch models slipped to 4 to 6 weeks.