Apple may reportedly end its $99 “One to One” tutoring program for Mac and iOS users.
The company is planning to stop the program to let retail employees focus on hosting more free workshops, which multiple people are able to attend at once.
One to One is a popular Apple program that allows users who buy a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One offers feature 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.
One to One members can receive help with a lot of different topics, as well as training sessions on Apple apps, such as Photos, Mail, iMovie, Final Cut Pro.
“One to One will help you do more than you ever thought possible with your Mac. First, we’ll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we’ll work with you to create a curriculum tailored to your goals, learning style, and experience level.”
Apple already opened a number of free workshops at its stores, but the company is likely planning to reorganize them around themes like “Discover” and “Create.”
It is also probably, the company is looking to maximize the labor it gets out of retail staff. Employees running personal One to One sessions aren’t free to talk to other customers or process sales, which can potentially impede business.