News/Rumors

Steve Jobs’ spech text is hidden in Mac

According to OSXDaily the document with Steve Jobs’ legendary speeches was discovered in Apple Pages program files.

If you are Mac ОС user, you can check its existance in person.

In Resources folder (/Applications/Pages.app/Contents/Resources/) you will find Apple.txt file.

The text document presents the decoded postscoring of the legendary Apple video ”Crazy Ones.” The video was presented in frames of the advertising company ”Think Different” in 1997.

This trailer matters much for the company. Then Apple was struggling for its position, feeling a deficiency of new developments.

The aim of the new promotional company was to provide Apple with time the company needed to gain strength.

As a result the company became the new concept, Job’s view which Apple should be in the future.

In this video such iconic persons as Albert Einstein, Muhammad Ali, John Lennon, Picasso and others appeared. They are called ”The crazy ones, the misfits, the rebels” who dared to think different and as a result changed the world.

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There is also Steve’s speech which he delivered at Stanford University graduation party in California. His appearance took place in 2005. And now it’s known all over the world.

Hundreds of millions people watched his speech on YouTube.

News/Rumors

Let’s compare Apple and Google workers’ wages

Apple and Google employees love their work, everybody knows salary is also very important. And how much do they earn? The Economic Times tried to reply this question.

The edition presented a list of average annual salaries of both companies.

The information was taken from Glassdoor service — the forum where employees discuss their bosses.

Take a look at the table below.

So we can see the employees wages don’t look much different.

Google is well known as appreciating its workers, but we don’t think Apple’s employees are not satisfied with their work as well as salaries.

According to this data work of employees in both companies are paid quite well.

It ought to be noted this information isn’t official, it’s just data taken from forum. All the figures are averaged.

Снимок экрана от 2014-08-21 16:57:52

Google office

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Apple employees

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Apps Lists, News/Rumors

Apple and Google ordered to remove Secret from app stores by Brazilian judge

Apple has been requested by a judge in Brazil to not only remove the app Secret from the App Store, but also to remotely crush the software from user’s devices that already have it downloaded.

An app called Secret hit the App Store in February of this year and serves as an anonymous “social network,” which allows you to extend to people you know via social networks, and then lets you and them to post anonymous status updates to those in the same circle. You are also informed when strangers provide you with the same anonymous updates. But recently, the app faced criticism for giving a platform to those who would abuse it for anonymous bullying. Judge Cesar de Carvalho believes that the fastest way to stop it, apparently, is to pull the app, and to also remotely kill access to it.

According to the report, the judge has demanded that Apple and Google remotely delete the application from every device that has downloaded it in the country. While there has yet to be a documented case in which the mechanism was used, the both companies has such a capability.

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Apple keeps a list of apps that have been “blacklisted” on their servers and iOS devices reach out to this server to check for any updates. When it reveals that an app installed on the device has been blacklisted, it refuses to launch that app.

Meantime, Google has used its remote kill-switch to remove several potentially malicious apps in the past.

The judge also notified that if the program is not deleted within 10 days of the ruling, Apple will have to pay £30,000(roughly $50,000) each subsequent day until, presumably, it is removed.

News/Rumors

”Misunderstood” video by Apple wins Emmy Award

The Apple’s 2013 Holiday season television commercial “Misunderstood” won a Creative Arts Emmy Award for most “outstanding commercial” in 2014.

The 2014 Creative Arts Emmy Awards were announced last night at the Nokia Theatre L.A. in Los Angeles.

The major TV Emmy Awards ceremony will be on August 25th – 26 other categories will be presented.

The video is about a teenage boy who shoots happy holiday moments of his family as they decorate the Christmas tree, play snowballs and so on. Finally switching on TV he presents his work to the family. The whole household is happy as well as proud of their boy.

The video publicizes iPhone 5s, Apple TV, and AirPlay demonstrating how to film, edit and present a movie via an iPhone.

”Misunderstood” was nominated with advertisements from General Electric, Nike, and Budweiser.

The video was produced by longtime advertising and marketing partner Media Arts Lab of TBWA in Los Angeles, California.

The advertisements of Apple production and the company’s marketing strategies were criticized during last year with low rating and were compared to Samsung’s advertising.

In spite of that this advertisment shows Apple manages to do really exciting and good advertisement.

Here are the videos that were also nominated the Outstanding Commercial award and they are definetly worth watching!

Childlike Imagination from General Electric:

A Hero’s Welcome from Budweiser:

Possibilities from Nike:

Puppy Love from Budweiser:

News/Rumors

Apple is mostly male and white

Apple investigated its work staff and found out that the majority of their U.S. workers is white men.

Apple informs that among 98,000 workers, 70 percent is male. In the U.S. etnithities of the staff are 55 percent white,15 percent Asian, 11 percent Hispanic and 7 percent black.

The race percent among members in other countries was not examined.

Tim Cook is seemed to be not pleased with the results of investigation:

“Let me say up front: As CEO, I’m not satisfied with the numbers on this page.. They’re not new to us and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.”

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Non-tech workers in the U.S. are 56 percent white, 14 percent Hispanic, 9 percent Asian and 9 percent black.

Tech-staff is 54 percent white, 23 percent Asian, 7 percent Hispanic, and 6 percent black.

The distinction is bigger among officials – 64 percent heads are white. Asian are 21 percent, Hispanic are 6 percent, black are 3 percent.

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Cook writes: “All around the world, our team at Apple is united in the belief that being different makes us better. We know that each generation has a responsibility to build upon the gains of the past, expanding the rights and freedoms we enjoy to the many who are still striving for justice.”

A month earlier Cook said that his company would give information about the variety in work staff, but warned that he is “more focused on actions” than providing with data.

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Before the company was accused there is no multiplicity among its superior leadership.

The company replied that it will enlarge diversity, including a tweak to the company’s corporate charter that commits the direction to “actively [seek] out highly qualified women and individuals from minority groups to include in the pool from which board nominees are chosen.” The company also added Susan Wagner to its board of directors in July, substituting worker Bill Campbell who had worked for a long time and bringing another woman into the fold.

News/Rumors

Apple remembers Robin Williams with special iTunes Store section

Following the untimely death of comedian Robin Williams on Monday, Apple has dedicated a special “Remembering Robin Williams” section of the iTunes Store, featuring a collection of his best works, including well-known movies, TV shows and audio recordings of Williams’ stand-up acts. 

All the movies are divided into several categories:”Essentials,” “Comedy,” and “Drama.” There are also a photo of the actor and a brief story of his career and other activity in this special section.

One of the most beloved and unforgettable performers in the history of show business, Robin Williams brought laughter and inspiration to millions. Throughout a career that spanned five decades, Williams evolved from stand up comedian to international movie star. Among the great masters of improv, he transfixed audiences with a mile-a-minute comic energy. Williams’ Golden Globe-winning turn in Good Morning, Vietnam demonstrated that his versatile acting talents were equally suited to evoking dramatic complexity. Many of Williams’ most iconic performances—in Dead Poets Society, Mrs. Doubtfire, and his Oscar-winning triumph Good Will Hunting—were dazzling high-wire acts that left audiences in tears of laughter one minute and tears of poignancy the next”

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The company lists more than 40 of Robin Williams’s movies, including such as Dead Poets Society, Mrs. Doubtfire, Jumanji, The Birdcage, Patch Adams, Good Morning, Vietnam, and a collection of his comedy performances. 

The Apple.com homepage also features a message from the company’s team:

«We are deeply saddened by the passing of Robin Williams. He inspired us through his passion, his generosity, and the gift of laughter. He will be greatly missed.»

It is not the first time, when Apple has honored someone’s life with a dedicated page on its website, with the others being Nelson Mandela, Rosa Parks, Jerry York and Steve Jobs.

Robin Williams was an American actor, comedian, film producer, and screenwriter. He died in his Tiburon, Calif. home on Monday at the age of 63.

You can visit the special Remembering Robin Williams section in iTunes here.

iPad, News/Rumors

Mass production of new iPads with anti-reflection coating is under way

Ahead of September special event, where Apple is expected to introduce its next-gen iPhone, the company has put new versions of the iPad into production, reports Bloomberg.

According to the site’s sources, Apple’s partner suppliers in Asia have begun mass production of the next-generation 9.7-inch iPad, while a new iPad mini version production is also said to be beginning soon and will likely be available by the end of the year.

The larger version is believed to hit the market by the end of the third quarter or early fourth quarter, sources said. Apple’s new device may also see some manufacturing problems that restrict available supply and relate to the usage of a new anti-reflection coating that’s being added to the tablet. The coating is said to make the iPad’s screen easier to read.

Output of the larger iPad may be restricted by manufacturing complications related to the use of a new anti-reflection coating, which Apple plans to add to the device to make the display easier to read, said one of the people.”

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The next-gen iPads are rumored to be a revision of current hardware and will feature faster A8 processors, Touch ID fingerprint scanners, and enhanced cameras. Additionally, the iPad Air may see some minor design tweaks, such as a new speaker grille with a single row of larger holes and a slightly recessed set of volume buttons. These inclusions were revealed in recently posted photos of a possible bound for the “iPad Air 2″. 

While the exact launch dates were not announced yet, Apple is reportedly preparing for a special media event for Sept. 9, which is expected to focus on the next iPhone6. 

Apps Lists, News/Rumors

Apple puts 20 “Amazing Productivity Apps” on sale for limited time

Apple on Thursday put up for sale a number of popular productivity apps in its App Store, including such as Scanner Pro, Fantastical 2 and Writer Pro. It is limited-time deals, offering at least 50 percent off popular titles in a section of the store called “Amazing Productivity Apps”.

In addition to the aforementioned apps, the list includes Clear To Do List, Notablity, 1Password and many more. The apps’ new prices range from $0.99 to $6.99, and include the following:

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It’s unclear how long these discounts will be in effect.

News/Rumors

iPhone6 will feature 6 802.11ac Wi-Fi, NFC, improved Touch ID, but no sapphire display?

Apple is expected to unveil iPhone 6 over the next few weeks. The new device is supposed to be one of the biggest among the company’s smartphones.

A Wednesday report of VentureBeat confirms earlier rumors that Apple’s next-gen iPhone models will have a faster processor and advanced communications package, but will not feature sapphire screen.

According to the site’s information, the company is planning to present both the 4.7 and 5.5-inch iPhones during its upcoming September 9 event. While the 4.7-inch device will go on sale in mid-September, the larger 5.5-inch iPhone won’t ship until up to a month later.

VentureBeat says, that new devices will include a new 2.0GHz A8 chip, NFC capabilities, and 802.11ac WiFi, all of which have been pointed in possible specifications for the iPhone 6. The site also mentiones about Qualcomm’s MDM9x35 cellular modem, which will be used by the smartphone along with an NFC chip made by NXP and a WiFi chip from Broadcom.

As for the much-rumored sapphire display, the source states Apple refused to integrate the super hard glass, and gave preference to a material, which is “slightly harder than Gorilla Glass but not as hard as sapphire.”

Phone6

Finally, the iPhone 6 will bring Touch ID fingerprint sensor with improvements that “speed up read times, cut down on false rejections, and improve security for mobile payments and biometrics.”

VentureBeat also claims, that the company is working on special connectivity between the iPhone and Beats headphones using the Lightning connector.

VentureBeat’s sources have not been particularly reliable in the past, but the good thing is we don’t have long to wait to find out what’s true and what’s not. Apple is believed to introduce the iPhone 6 on Tuesday, September 9th. 

Apps Lists, News/Rumors

Dreams by Apple continues campaign for the iPhone 5s

”Dreams” is the newest advertisement of the iPhone 5s. It narrates about its multifunctionality and different applications and accessories compatible with the smartphone.

As usual Apple’s adverts did, “Dreams” consists of series of short episodes. These scenes are used to snow a plenty of ways in which people can apply iPhone. The song which accompanies the video is Jennifer O’Connor’s When I Grow Up.

The video starts with two students using the Vaavud Wind Meter to measure weather data before recording it on a MacBook Air. The other shows a jeweller insets a stone into a piece of jewelry applying Olloclip’s 4-in-1 Lens System and the Camera app as a magnifying glass.

One of the next scenes depicts an veterinarian who measures heart rate of the horse with the help of Veterinary AliveECG, the other episode show a pilot uses ForeFlight Mobile for navigation and so on.

All the apps and accessories being publicized in the video are availible to upload: Vaavud Wind Meter, Response Deck, iTranslate Voice, Veterinary AliveECG, ForeFlight Mobile, SAM-1.

“Dreams” is the fourth step in the Apple app-focused campaign which started in April, following “Powerful”, “Strength” and “Parenthood”.