According to the data, estimated by Slice Intelligence, Apple saw 957,000 pre-orders in the United States on April 10, the first day the device was available to order. On average, consumers purchased 1.3 units which means that many customers ordered two or more devices.
The most popular model bought was the Space Grey Sport, followed by the stainless steel Apple Watch, then the Silver Sport. Only 3% of customers orderes the Space Black Apple Watch model although it was in limited supply (4 – 6 weeks) from the beginning of preorders and is also the most expensive model of Apple Watch.
The firm said Apple Watch consumers purchased an average of 1.3 watches and spent an average of $503.83 per unite. Sport buyers spent on average $382.83 per order, while those ordering stainless steel Apple Watch versions spent $707.04.
As for the accessories, the Black Sport Band was the most popular addition for both Watch and Sport buyers. The Milanese Loop was highly popular, coming in third for sales behind the White Sport Band.
Slice Intelligence did not reveal Apple Watch pre-order data for the other eight countries where the smart device became available Friday, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong.
Apple started preorders on Friday and soon saw initial supply exhausted. Within minutes of going live, preorder ship-by dates for most Watch models slipped to 4 to 6 weeks.
Pandora announced its plans to launch its online music radio on Apple’s CarPlay, the in-car infotainment software set to appear in a number of vehicles on the market.
When Apple’s CarPlay feature debuted last year, Apple cooperated with a few music services to give a variety of listening choices on the platform, including Spotify, iHeartRadio, Stitcher, Rdio, and more. Pandora will likely join them soon.
According to Pandora CFO Mike Herring, the service will “definitely be in CarPlay” and integrated into the Apple Watch as well.
CarPlay is currently featured in 40 new car models made by major manufacturers, Apple is tasked to significantly expand its footprint.
There is no a timeline for the possible launch of a Pandora CarPlay app. Last year, the Pandora representative said that Apple was an interesting partner and though it did not have a CarPlay offering at the current time, it was exploring opportunities to expand its presence in the vehicle in the future.
“Pandora, which owes part of its success to the popularity of its iPhone app, has a “frenemy kind of relationship going on” with Apple, according to Herring. “We were part of what made it fun to have an iPhone,” Herring added. While the two companies are “close partners,” it is a “very interesting relationship.”
For Pandora, participating in the project could result in boost of subscribers.
Apple will offer customers to virtually try on an Apple Watch or Apple Watch Edition and receive setup support. It is a great option for those, who are unsure as to which model to get or which band combination would look best, especially for those, who are unable to hop on over to the Apple retail store and check out the various combinations.
Virtual try-on means the ability for customers to video chat with an Apple Online Store representative who will personally try-on and model Apple Watch collections and band combinations. In addition, Edition buyers will be given an ability to have a “personalized pre-sales experience” either over phone or online chat.
Customers will be allowed virtual personal setup via the Apple Online Store. These online specialists will walk the consumer through the Apple Watch unboxing process, the setup of the iPhone Companion application, pairing with an iPhone via Bluetooth, and installing apps from the Apple Watch App Store.
However this online virtual personal setup feature will only be offered to customers purchase the Apple Watch or Apple Watch Edition versions, so if you’re planning to buy the Apple Watch Sport watch, you are recommended to either browse Apple’s website or head on over to the store for more information.
This is similar to services Apple has offered to its consumers in the past in select European regions, so it will be the first for Apple in the US.
Apple reportedly acquired FoundationDB, a database software company that “develops scalable and fault tolerant databases that support multiple data models.”
Apple purchased FoundationDB for an unknown sum, possibly to bolster server technologies attached to iTunes or iCloud.
According to the post on the firm’s blog, FoundationDB software can perform ACID-compliant transactions at 14,400,000 random writes per second, or 54 billion writes per hour.
«FoundationDB’s attractiveness came in the speed at which it handled ACID-compliant transactions and coupled that with strong scalability. FoundationDB hosted a booth at TechCrunch Disrupt 2012, where we first wrote about its approach to a modern NoSQL database and its ‘NoSQL, YesACID’ motto. FoundationDB’s latest engine, which was covered by TC Columnist Jon Evans late last year, scaled up 14.4 million random writes per second.»
A post on the FoundationDB site notes it’s no longer offering downloads of its database software.
«Thank you for your support of FoundationDB over the last five years. We’re grateful to have shared our vision of building the best database software and we strongly value your participation in this community. We have made the decision to evolve our company mission and, as of today, we will no longer offer downloads.»
Meanwhile, Apple confirmed the acquisition saying: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
The new Steve Jobs biography by Brent Schlender and Rick Tetzeli comes out on March 24th and is available to download both in digital and print.
Apple is currently giving an exclusive sneak peek into the prologue and first chapter, as well as Schlender’s first interview with Jobs when he moved to NeXT.
The company has been much promoting the book in several few days, on its iBooks Twitter account as well as through iTunes marketing emails. iBooks offers the following discription: the ‘only book about Steve recommended by the people who knew him best’. For example, in one of the chapters, Tim Cook describes the Isaacson biography as a tremendous disservice.
The first chapter starts with a description of how Jobs reacted at a meeting for the Seva foundation. The book includes seventeen chapters. Its introduction explains that the writing of the book is the work of two authors, the book features ‘I’ throughout the narrative as much of the book focuses on Schlender’s 25 year experience with Jobs.
Published by The Crown Publishing Group and written by veteran Wall Street Journal and Fortune reporter Brent Schlender, and Rick Tetzeli, Executive Editor with Fast Company, the book contains 464 pages.
It looks like, this offer is not available in every iBooks Store market. The sample seems to be available on the U.S. iBooks Store for the time being.
The book is already available for pre-order via Apple’s iBooks Store and on Amazon’s Kindle Store for $15 a pop.
Apple on Thursday officially began accepting programatic, or automated, iAd buys for iTunes Radio and introduced a new user targeting feature dubbed Customer Match.
The company now provides advertisers with the ability to buy iTunes Radio ads through an automated process in Apple’s improved iAd Workbench tool. Previously, they were required to go through iAd’s sales team.
Along with programatic purchasing, which debuted in November, Apple launched Customer Match, an ad-targeting feature that matches IDFA (Identifier for Advertisers) data to better segment device users. Brands can use the system to cross-reference their own anonymized IDFA data with Apple’s directly from iAd Workbench. iAd Workbench also gives advertisers the ability to target specific segments of the iTunes Radio userbase, utilizing the Customer Match tool that has been available to in-app ads since it debuted last year.
The iPhone maker is making privacy a priority with Customer Match, the source said, saying neither advertiser nor the company has access to specific customer pairings. Apple device owners are allowed to opt out of ad tracking services altogether in an iPhone or iPad’s Settings menu.
In addition, Apple is expected to give third-party ad agencies access to customer information for promotion targeting.
Apple has reportedly acquired UK-based digital audio effects maker Camel Audio, which is responsible for the popular Alchemy synth plug-in.
Audio software developer Camel Audio said in January that it would be shutting down and removing its software from sale, but the reason of its closing is.
“We would like to thank you for the support we’ve received over the years in our efforts to create instruments and effects plug-ins and sound libraries. Camel Audio’s plug-ins, Alchemy Mobile IAPs and sound libraries are no longer available for purchase.
We will continue to provide downloads of your previous purchases and email support until July 7, 2015. We recommend you download all of your purchases and back them up so that you can continue to use them (Instructions: How to Download and Backup Your Products).”
This week Camel Audio updated a number of its corporate information, including its address, which is now 100 New Bridge Street, which is Apple’s London address. The company also removed all directors and replaced with just one person: Heather Joy Morrison, a member of Apple’s legal team, suggesting the company is in the possession of Apple.
It wasn’t revealed what Apple intends to do with Camel Audio, but it’s likely the company’s technology could be incorporated into a future version of Logic Pro X, Apple’s software designed for professional musicians, or GarageBand.
BBC Radio 1 has announced that its popular DJ, Zane Lowe, is set to leave the historic British broadcaster in March for a job at Apple.
Zane Lowe has worked as an award-winning Radio 1 DJ for nearly twelve years and has long been regarded as one of the UK’s top sources for music discovery.
He has won a number of awards for his radio show and was nominated for a Grammy Award this year for his role in writing and producing Sam Smith’s album “In The Lonely Hour.”
There’s no news on what position Lowe is taking at the company, but it would make sense he would be involved into the company’s iTunes Radio streaming music service.
Apple has placed a high degree of emphasis on musical curation, especially after purchasing Beats Music and bringing in cofounders Jimmy Iovine and Dr. Dre.
“We get a subscription music service that we believe is the first subscription service that really got it right,” Apple chief Tim Cook said when discussing the deal. “They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great, and produce a feeling in people that we want to produce.”
iTunes Radio currently has curated stations created by well-known DJs, artists, and other stars. Beats Music features a similar function.
The Cupertino-based company is reportedly planning to rollout a new iTunes subscription service later this year that could be perfect for Lowe’s human curation.
Apple seems to be preparing a significant update to its Maps application for iOS and OS X.
A few cars with what looks like a camera equipment and a LiDAR sensor mounted to the roof, were spotted around California in recent weeks. The California DMV confirmed that the vehicle was leased to the iPhone maker.
It can be a part of Apple’s mapping project, as the cameras on top of the car are similar to other mapping vehicles. The company has been planning on big update for its Maps application, with improvements for transit directions, enhanced points-of-interest data, indoor mapping and more. Apple is probably working on a feature, that is similar to Google Street View or Bing StreetSide.
Along with the cameras, a number of spinning cylindrical devices fitted to the front and rear appear to be LiDAR sensors. This laser-based technology is used to create high-resolution maps, and is also a part of the sensing systems on self-driving cars, including those made by Google.
In addition to LiDAR and cameras, there were two small disc-shaped antennas fitted to the roof and a sensor hanging over the rear wheel, which is likely used to measure movement.
The CBS affiliate reached out to technology analyst Rob Enderle, who said it may be a test model for a self-driving vehicle.
If Apple is truly working on a Street View feature for Maps, it’s possible that users will be provided a new feature in the iOS 9 upgrade that is expected to come later this year. Apple might also include this feature in a later version of iOS.
Apple has update its iTunes on OS X, adding support for a Notification Center widget.
The music management app was refreshed for OS X Yosemite back in October of last year. The update comes titled as iTunes 12.1, and it includes a new media control widget for Notification Center, which is tasked to allow users to control their music and purchase songs from iTunes Radio directly from the system-wide panel.
The widget provides users with back, forward and pause buttons, similar to the buttons on the Lock screen and in Control Center of iOS, as well as track information. Additionally, when playing iTunes Radio, the widget lets you favorite songs.
While the most functions of the new widget are similar to those in iTunes’s MiniPlayer, such MiniPlayer features, like volume adjustment, library search, or track listings are not available in the widget. The widget also does not show cover art.
The 12.1 update is available for both Windows and Mac, and the company notes that in addition to the new widget, it also improves performances when syncing with iPhone, iPad, or iPod touch.
The widget can be activated following the update by opening Notification Center and clicking the Edit button at the bottom.