According to new a survey done by Market research firm Parks Associates, Apple desktops have become the No. 1 consumer electronics brand this holiday season.
“Apple topped the list of intended brands for desktop purchases for the first time this year,” said Parks Associates’ Director of Consumer Analytics John Barrett. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”
This year, Apple managed to leave longtime holiday desktop leader Dell and other competitors such as HP and Acer behind. This is the first time, when Apple products have taken the first place in the history of the survey. Previously, it was ranked 3rd in the category in 2011 and 2nd in 2012. Additionally, the Apple TV still remained at the top spot for the most wanted after streaming media device, topping the Roku TV.
“With streaming media players, Apple is the preferred brand, but many shoppers ultimately end up getting a Roku. Last year, among younger (18-34) shoppers for this device, 34% planned to buy an Apple, and 15% planned to buy a Roku. In a later survey of actual purchases, we found 24% bought an Apple TV and 29% bought a Roku player.”
Apple introduced its latest iMac update in September, adding Intel Haswell processors, faster PCI-Express based flash storage, 802.11ac Wi-Fi connectivity and new Nvidia GeForce 700 graphics.
Apple’s upcoming Mac Pro, which is the company’s professional-level desktop that got a new redesign this year, can also be included into the list of most desired devices. Apple is still expected to announce a firm debut date, but notes the Mac Pro will ship in December.
As for the other two categories, Apple took the first place for intended tablet purchases, leaving Amazon’s Kindle and Samsung behind. The fourth place was given to Microsoft’s Surface and Acer took the fifth spot.