Apple posted a new ad for the iPad Pro, called “A Great Big Universe.”
In a video available on its YouTube channel, Apple shows off the benefits of the device’s larger form factor, as well as apps that are optimized for it, including Sky Guide Pro and Star Walk. The commercial offers a detailed close up of the solar system, which zooms out to demonstrate that it’s actually being displayed on the iPad Pro’s Retina display.
Apple also shows off the split-screen multitasking capability of the iPad Pro, as well as using the Apple Pencil to annotate maps and images. “Introducing the biggest iPad ever,” is how the company wraps up the commercial before simply displaying “iPad Pro.”
There’s a great big universe in the new iPad Pro. It’s the largest iPad ever and takes your creativity and productivity to an epic scale.
The new iPad Pro ad was revealed just two days before the iPhone maker will start accepting orders for the device. Apple has already announced orders would begin online on Wednesday, November 11, with the iPad Pro available in stores later in the week.
Pricing for the iPad Pro begins at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model can be purchased for $1,079. The iPad Pro comes in the three signature iPad colors: Space Gray, Silver, and Gold.
Apple will also offer users to order the Apple Pencil and the Smart Keyboard, the two accessories that are designed to be used with the iPad Pro. The Apple Pencil, a pressure-sensitive stylus, will be priced at $99 while the Smart Keyboard is available for $169.
Well-known developer Steve Troughton-Smith continued experimenting with debugging tvOS and discovered that out of the box, the tvOS user interface features “pretty complete” folder support.
Troughton-Smith said Folders on tvOS currently work in a similar way to iOS. The developer cobbled together code, or “abused llbd” as he says, to enable the creation of app folders in the shipping version of tvOS that mimic those found in iOS. Each created folder displays on the tvOS home screen with its own title and nested app icon previews.
A user is just required to drag one app over the other to create a folder. Uers are also given the ability to rename folders. Troughton-Smith could activate the folders using the LLDB software debugger. To delete an app from a folder, users must simply press the play/pause button on the remote.
It’s unclear when or if Apple plans to activate folder support on tvOS. Folder support is possibly coming in tvOS 9.1 and simply wasn’t activated in the first beta, although it’s also possible that the feature is coming in tvOS 10.0. Or not at all.
In recent days, Apple has updated the tvOS App Store with a new Categories section, a content discovery enhancement that follows Monday’s Top Charts addition.
Apple has been disabling its Apple News Service in China, a number of iPhone and iPad users recently reported.
The problem was initially revealed by software developer Larry Salibra, who last week saidthe company disables News when roaming in mainland China, a policy he finds “disconcerting.”
Apple has not yet commented on the issue, but The New York Times on Saturday connected a person with knowledge of the matter as saying News is indeed inaccessible in China.
“What worries me, is that the mechanism Apple uses to disable the News app and Apple Maps uses the location of the user to change the behavior of their device without their permission, even if the location service is disabled in the privacy settings,” Salibra notes.
The developer also tested at a river crossing between Hong Kong and the Chinese mainland to revealethe company blocking News access not on a device geolocation or IP basis, but by local cellular network.
The News app is only available in the U.S., where the service is live, and test markets in Australia and the UK. Users who buy an iPhone or iPad and install News in a supported country get usually access to content while traveling internationally, except in China where the service is completely disabled. Chinese customerstrying to connect to News app servers see an error message reading, “Can’t refresh right now. News isn’t supported in your current region.”
Apple may reportedly end its $99 “One to One” tutoring program for Mac and iOS users.
The company is planning to stop the program to let retail employees focus on hosting more free workshops, which multiple people are able to attend at once.
One to One is a popular Apple program that allows users who buy a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One offers feature 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.
One to One members can receive help with a lot of different topics, as well as training sessions on Apple apps, such as Photos, Mail, iMovie, Final Cut Pro.
“One to One will help you do more than you ever thought possible with your Mac. First, we’ll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we’ll work with you to create a curriculum tailored to your goals, learning style, and experience level.”
Apple already opened a number of free workshops at its stores, but the company is likely planning to reorganize them around themes like “Discover” and “Create.”
It is also probably, the company is looking to maximize the labor it gets out of retail staff. Employees running personal One to One sessions aren’t free to talk to other customers or process sales, which can potentially impede business.
Apple has shared three new video ads for Apple Music on its YouTube channel.
The ads focus on how the service helps users discover artists. These three brand new ads center around its streaming service, the service’s Connect social network, and the effect music can have on those who “live and breathe” it. The videos all demonstrate that Apple Music has “All the artists you love and are about to love, all in one place.”
The first ad features Kygo, known as a popular Norwegian DJ and record producer. The videoshows Kygo playing at a piano and then highlights Apple Music Connect and the ability to learn more about an artist via their Connect profile.
The second adfeatures James Bay, a popular British musician who performed his songs “Let it Go” and “Hold Back The River.” In the video, the singer plays an acoustic version of his song “Craving” as Apple again highlights Connect and the discovery features it supports.
The third videooffers a variety of different artists, including James Bay, Kygo, Leon Bridges, Flo Morrissey, and others. This ad, named “Discovery,” also has a Trent Reznor as the narrator.
The new videosdebuted two weeks after the company began an Apple Music ad campaign in several public spaces around the world, including billboards, signage at bus shelters and subway stations, and more.
Apple has finally posted its latest advertisement as part of its new “if it’s not an iPhone, it’s not an iPhone” marketing series.
Like in previous TV ad, Apple appears to be promoting images and videos taken by actual iPhone customers. The new video focuses on the iPhone’s camera, photo taking capabilities, and video recording features.
The ad shows an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A narrator speaks about the iPhone’s popularity as a camera and its ease of use.
“Every day, millions of amazing photos and videos are shot with iPhone. That’s because the iPhone makes it easy—for everyone—to shoot amazing photos and video. If it’s not an iPhone, it’s not an iPhone.”
At the end of the 30-second spot, dozens of iPhones are placed in a collage layout with different videos and images on screen.
As with previous videos, Apple ends the “Photos & Videos” ad with the tagline “If it’s not an iPhone, it’s not an iPhone.”
In the first ad, entitled Hardware & Software, Apple tells customers about iPhone’s merits rather than demonstrates them through story-driven narratives.
The ads feature a voice over detailing what makes the company’s device unique compared to other smart phones and smart phone platforms while showing off a number of iPhones doing various things on a white background.
The “Hardware & Software” ad also explains how the company is one of the few smart phone manufacturers to design both the hardware and software parts of the device.
Then, it shows games, intensive apps including GarageBand and iPhone-exclusive features like Apple Pay and FaceTime.
The second ad is entitled “Loved” and seemingly showcases how satisfied iPhone users are. It also claims that 99% of people who have an iPhone love their device and shows off people messaging, sending emojis, FaceTiming and having a good time on a multitude of iPhones before cutting to the new tagline.
Both videos end with a new tagline: “If it’s not an iPhone, it’s not an iPhone.”
Apple’s previous major iPhone ad campaign, called Shot on iPhone 6, heavily showcased the camera found on the device and didn’t reveal the actual device in the advertisements, but rather only footage shot with the phone.
Following the release of iOS 8.4, which brought Apple’s brand new music service Apple Music, Apple removed a feature still used by many from the operating system.
A number of users on Apple’s Support forum noticed, that the company appears to have removed Home Sharing support for music in iOS 8.4. The Home Sharing support page was also updated to demonstrate that the feature is not present in iOS 8.4.
Launched on iOS in 2011 as part of iOS 4.3, Home Sharing gave users the ability to access their iTunes library from anywhere within their house and stream the content to their phone, iPod, or iPad. It also originally had support for both video and audio content, but now with iOS 8.4 only supports video content. Home Sharing for audio is still available, but only for Apple TV and Mac users.
Apple likely decided to remove Home Sharing for music in iOS 8.4 because of the licensing agreements concerning Apple Music. It’s possible that the company doesn’t have the rights to allow content obtained via Apple Music to be streamed over WiFi like Home Sharing requires.
The problem can be solved by switching to Apple Music’s family plan, which lets families of up to 6 access Apple’s catalog of content for $14.99 per month.
Apple has updated its in-house mapping service with seven new cities. The company added seven international locales to its list of cities supporting Maps 3D Flyover.
With new locations, which include cities in Portugal, Spain, England, Germany and Puerto Rico, the total number of Flyover cities in Apple Maps reached 148, allowing users to have photorealistic 3D tours of those places and zoom in on landmarks and buildings.
The latest additions can be seen below.
San Juan, Puerto Rico
Jerez de la Frontera, Spain
Kingston upon Hull, England
Flyover was first revealed as a standout Maps feature when the iPhone maker moved away from Google Maps in iOS 6. Flyover includes both high-resolution imagery and three-dimensional modeling technology to give users 3D visualizations of structures, major landmarks and points of interest.
Apple has added Flyover support to more than 30 new locations this year. The full list of Flyover cities is available on Apple’s iOS 8 feature availability page.
Universal Studios has finally released the first trailer for the upcoming Steve Jobs biopic. The new video offers the first on-screen look at what to expect from the film and Michael Fassbender, who plays the late Apple cofounder.
The trailer features mostly Michael Fassbender as Jobs, with cast voice overs giving snippets and teases of conversations regarding Jobs’ true legacy at Apple. Then, the video provides closer looks at Michael Fassbender, Seth Rogen, Kate Winslet, and Jeff Daniels as Steve Jobs, Steve Wozniak, Joanna Hoffman, and John Sculley, respectively.
It is known, that this Jobs Biopic includes only three scenes. In each scene, Jobs is debuting a product of his creation.
From Universal’s official release:
Set backstage at three iconic product launches and ending in 1998 with the unveiling of the iMac, STEVE JOBS takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.
The film, which was written by Aaron Sorkin and directed by Danny Boyle, will hit theaters in October.