An american man got a second-degree burn as his iPhone 6 ignited

Phillip Lechter when visiting Arizona state took a cycle rickshaw and met with an accident, in the result of which his new smartphone from Apple bent and inflamed.

According to his words, he didn’t understand at once, what smaelt of smoke. But he felt burning on his leg.

He managed to take the smartphone out from a pocket. A leather case protected his fingers.

However, he discovered a burn where the leg adjoined the screen of the iPhone. Later, in the hospital, his skin injures were classified as a second-degree burn.

The man illustrated his history with several photos and a video, he made on the place of accident.

The next day Lechter brought the burned-out smartphone to one of the Apple stores. His device was replaced.

Lechter said to journalists he loves Apple devices, uses them for many years and is going to use in the future. However, he demanded some explanation from the company.

A a child might have been on his place. In this case the same situation might have been very dangerous:

“If a child or teenager was riding their bike, had their phone on them, they fell and hurt themselves and couldn’t get the phone out of their pocket, what kind of situation are we in there now… they need to make sure they protect the public. Because I always used the case to protect the phone, I didn’t know I needed a case to protect myself” he said.

There are still no official Apple comments on this incident.


Soon after first iPhone 6 and iPhone 6 Plus users found out, their smartphones can bend in trousers’ pocket, it got a tag #Bendgate, with which people mark not only their complaints, but jockes as well.




Apple got a patent for switching on the ignition with the help of iPhone

Accordig to the description of the patent, the technology allows iPhone owner to search for his car with the help of GPS. This technology is able to inform when a car parks, starts movement as well as when it is thereabouts.

To use this function your smartphone must be tuned for work with the car before it.

Your smartphone will be able to run door locks, switch on the ignition as well a accomplish such functions as opening a boot when a driver is behind, or opening a door, when he stands in front of the car.

The connection between a car and a smartphone will be carried out via internet or Bluetooth.
But other possible connection types are mentioned as well.

If your device is connected to wireless internet, it has a big range of possibilities. For instance, your owner can follow his car’s motions as well as geolocation of his friends via Find My Friends service.

If the owner is within a radius of 5 minutes walk the car will switch on interior heating automatically, when it’s cold outside, of course.


The company put in a tender to get the patent in 2012. However, Apple got it only in 2014, on 21 October.



Apple Campus building – new video

The new video of Apple Campus 2 building appeared in internet.

In comparison with the previous video, the building has progressed greatly.

The constructors has already ended with the foundation, they work now on the building itself.

The Campus looks a little bit cosmic already. It’s really great.

Tim Cook called new Apple Campus «the greenest in the world».

Apple would use alternative energy. The Campus is planned to admit 12 000 emploees.

The Campus will have a picturesque park and even its own metro line.


The end of building is expected in 2016.

Dai Sugano

Taking into account it has started recently, results are really impressing.



Apple presented new iPad Air and iPad mini with Touch ID sensor

The new Apple tablets were called iPad Air 2 and iPad mini 3.

New iPad Air is 18% thinner than its predecessor and the processor is 40% more high-powered.

With the help of Touch ID sensor the users will be able not only unlock the screen without entering a password, but to pay for App Store purchases using Apple Pay.

As there are no NFC chips in new iPads, to pay items in shops won’t be available.

iPad Air 2 will also get an improved camera with slow-motion video mode.

iPad Air 2 and iPad mini 3 will be accessible in three colours — silver, gray and gold.


Apple Pay will be launched in USA on Monday, 20 October.


According to Tim Cook, 500 american banks already would cooperate with Apple.


The company has saled 225 million iPads since the first Apple tabled release. The users satisfaction rate is 100%.



Apple will stimulate female employees to work more

It’s known to everybody that Apple is famous for its intention to hire people of all social categories. The company has always fought for its emploees’ rights.

That’s why the new opportunity was offered for female workers.

Now women who work in the company will be able to get money to freeze their eggs. The employer will provide them with $20 000.

The causes of such decisions are quite understandable. Mothers who are on maternity leave can’t dedicate themselves to work completely.

The new offer will allow women to delay child birth.

According to NBC News, this option will be available for all Apple female workers since January 2015.


Apple is not an only company to do it, Facebook offers such an opportunity to women as well.


Bono apologized for U2 free album in iTunes of all the users

The leader of the irish rock-band U2 apologized for adding their new album «Songs of Innocence» in iTunes of all Apple users, explaining the causes of it:

”Oops. Um. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves.

Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.

There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

It nappened during a recent video-interview.

One of Facebook users even asked Bono to add never again automatically uploading albums in iTunes, as it’a really roughly.

Apple users were extremely indignant with it. A lot of jockes and criticism appeared in the internet.

To solve the problem Apple had to create the utility with the help of which a user is able to delete U2 album.

Снимок экрана от 2014-10-15 11:18:16

Apple and U2 cooperation didn’t end nevertheless. The announcement about some common project with Apple, which is promised to promote innovation in music, was published on U2 official site.Снимок экрана от 2014-10-15 11:18:27


Apple smartphones captured USA market

Apple influence exceed the limits. After the company was accused of undermining the country rating of Finland, analysts published smartphones retail sales data in USA.

While american buyers sweep Apple novelties away, smartphones from other users stand apart decently.

Having analized 4 major american carriers AT&T, Verizon, Sprint и T-Mobile sales it was found out, that the best-selling model is iPhone 6. The model is popular in September as well as in October. Iphone 6 Plus is the second. The last-year model iPhone 5S took the third place.

The minimal version of the smartphone will cost $99 (if you’ll conclude a contract). The smartphone stays popular thanks to its democratic price.

Iphone 5S price reduction makes Android smartphones manufacturers thinking of a revision of their models’ prices.

Samsung Galaxy S5 was popular in May/June. Right then the company manage to be at the top.
InJule/August iPhone 5S became popular again. And, beginning from September 2014, only Apple devices take the leading places.

Today’s situation with smartphones of all 4 carriers are quite sad. No one of them can’t offer iPhone 6 or 6 Plus as an addition to the contract.


Accordig to the analysts, Apple is able to sell up to 63 million smartphones, including 53.6 million at the first quarter.


Accessories, iPhone, News/Rumors

iPhone 6 and 6 Plus accessories sales turned to be very profitable

The succesful start of iPhone 6/6 Plus sales affected not only Apple profit.

The succes of iPhone 6 and iPhone 6 Plus accessories sales is not less.

According to NPD Group information manufacturers of cases managed to earn $249 million.

In 2013 after iPhone 5S and iPhone 5С were released, sales of accessories were $195 million, what is only 17% higher than in 2012 (after iPhone 5 presentation).

iPhone 6 has made 43% jump in this market segment.

Such a dynamics can be explained easily by new design of the device.

One more reason for the increase in sales are constant leaks, preceding iPhone 6 release.

The manufacturers knew the approximate sizes of the smartphone. Those who had relied on rumors went great guns as a result.

Right after official start of sales they were ready to offer great amount of cases. So if the buyer didn’t like original Apple cases, he had a great choice to choose from.


Nevertheless, many retailers weren’t in a hurry to buy Phone 6 and iPhone 6 Plus cases as previously when they had bought iPhone 5 cases before the official release, many of them didn’t fit.


NPD Group also published the figures of sales in comparison with the lat year:

- cases +78%;
- protective films +120%;
- portable accumulators +5%;
- headset (ear-phones) +10%;
- Bluetooth speakers +5%.



Mac is one the best-selling computers in the world

According to IDC research data Apple is included in 5 first-rate manufacturers of personal coputers on the world market.

iPad sales weren’t considered in this study.

Mac sales increased 8,9%, while general PC sales dropped 3,8%.

Apple took Asus, leaving the company out of the list.

Calculating the market share IDC considers data of netbook sales, hybrid devices, tablets on Windows platform without takint account of Apple tablets saes.

If iPad is included in this rating, Aplle would have a great breakaway from other companies.


Accessories, News/Rumors

NFL fines 49ers quarterback $10,000 for wearing Beats headphones at press conference

The National Football League fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for wearing a pair of pink Beats by Dre headphones during a post-game press conference on Sunday.

The matter is the National Football League has recently signed an agreement with Bose that bans its players and staff from wearing any other brand of headphones while on camera.

Kaepernick, who like a lot of other NFL players has an endorsement deal with Beats, wore the pink Beats by Dre headphones during a press conference last Sunday. The player is sponsored by Apple’s Beats product and has been spotted in different ads promoting its wares.

Comcast SportsNet Bay Area announced, players are prohibited to wear headsets made by NFL sponsor Bose when participating in interviews. The rule is applied to 90 minutes following the end of a game.


Kaepernick commented on the situation, posting to Instagram a screenshot of an article about the fine, saying “I support breast cancer awareness! My grandma is a survivor!……. *shrugs* some things are now important!”He likely wore the pink headphones in support of this month’s breast cancer awareness.

It is unclear if Apple’s Beats are going to pay the fine. The brand has several pro athlete promoters, including NBA star LeBron James, tennis player Serena Williams and Brazilian soccer star Neymar da Silva Santos, Jr, well known as Neymar Jr.