Apple’s CEO Tim Cook apologized to Chinese customers for a bad warranty policy.
“Some (our customers in China) said that the Apple’s attitude (for them) is arrogant and that for us it does not matter what our customers think about our products (in China),” – said Cook. “We offer our sincere apologies due to the inconvenience that our Chinese consumers experienced. ”
In recent weeks, Apple has been criticized in the Chinese state media, including China Central Television broadcast (CCTV) for an unfair warranty policy. As you remember, those issues came mostly from a TV segment, which claimed Apple provided Chinese customers with repaired parts instead of new replacements.

On Monday, Apple posted Cook’s apology letter on its webpage, clarifying improvements in its warranty policy and new offered services. So, Apple offers Chinese consumers to replace iPhone 4 and iPhone 4S, if their devices require a thorough overhaul and a one-year warranty will begin from the date of replacement.
Remind, that iPhone 5 was originally sold with such terms of service. Besides, Apple will simplify the description of the warranty service on its website and train technical support specialists its norms.
Such gesture from Apple’s chief stresses importance of China for business of the company. The figures of the Chinese market in recent years are the most successful in the financial statements of the company. For the quarter ended December 29, 2012, total revenue of Apple in China, Hong Kong and Taiwan rose by 60% to $ 7.3 billion.





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