According to Enderle Group analyst Rob Enderle, Apple may bring a celebrity to replace Tim Cook’s intro at this Wednesday media event. Does Apple need help in order to make a good impression and, moreover, isn’t the iPhone 5 special enough to introduce itself so that it needs a special introduction from a celebrity, or maybe it is Tim Cook’s lack of charm.
Enderle reached to this conclusion after analyzing the following facts: many details of the iPhone 5 have leaked so the event needs a celebrity in order to spice up the launch, and also, Tim Cook is not the pleasant presence that Steve Jobs was, thus, the event will need a hand from an entertainer.
“The company’s vaunted wall of secrecy might be cracking; we seem to know far more about the iPhone 5 than we should.”
“We’ll likely see a celebrity trotted out at the launch event to help create the kind of on-stage presence that Steve Jobs once had, and Tim Cook lacks.”
Yet, Enderle may have rushed in throwing out conclusions and missed one important detail: Apple solely is a charismatic company that does not cut to the pleasant presence of one man but to the innovative work of lots of people, and no matter what special media event Apple plans, people will still be too curious not to watch it.