Hay Group, a global management consulting firm, contrived a top 50 of the most admired companies. Few weeks ago, Harris Poll RQ offered a similar research and it turned out that the results were similar too. Only the topics and the people categories were different.
For this corporate reputation survey to be accomplished 3,855 executives, directors, and securities analysts from the business sector were asked to vote for 10 companies they admire most, out of a total of 698 companies from 32 countries. The members had to rate companies from any business area on nine criteria, including investment value and social responsibility.
The management consulting firm arrived at some results similar to those from the past years. The first three positions of the top were resided by the tech giants Apple, Google and Amazon. Only Amazon joins the top for the first time, advancing from the seventh place till the third one, while Apple and Google are maintaining the first and the second place for the fifth and respectively the third year in a row.
The success of these companies is due to their tech business sector that it seems to attract everybody like never before in spite of the economic issues and that’s not surprising at all. People enjoy a large variety of gadgets, so the competition is sharp. Apple is fighting Google on the smartphone market with its NEXUS generation while Amazon seems to threat the Cupertino Company with its Kindle models.
But Apple continuously searches for solutions, such as releasing a cheaper 8GB iPad 2, and continues to be the most admired company in the world, the most accurate proof being this years’ iPhone selling success.
Anyway, it seems that the tech sector was not Samsung’s trump this year. The electronics company resided hardly on the 34th place. On the list accomplished by Hay Group, Amazon was followed by Coca Cola, IBM and FedEx.
Source: CNN Money