Apple ceased to send Gizmodo invitations to its media events since the iPhone 4 scandal, when a stolen prototype of the device got into Gizmodo’s possession; instead of returning it to the company, the blog thoroughly described the device, unveiling Apple’s future product.
It happen the same to The New York Times; the editorial was not invited at the prerelease presentation of OS X Mountain Lion. Apple sent invitations to all media, starting with great editorials and ending with popular IT blogs, and even to independent bloggers.
The New York Times published an article in which an anonymous Apple executive claimed that the company is indifferent to the horrible working conditions in China factories:
“We’ve known about labor abuses in some factories for four years, and they’re still going on,” “Why? Because the system works for us. Suppliers would change everything tomorrow if Apple told them they didn’t have another choice.”
Tim Cook talked about the scathing allegations in a letter for the workers and said that
“some people are questioning Apple’s values today,” “any suggestion that we don’t care is patently false and offensive to us.”
If the Times will receive or not an invitation from Apple to a future media event is not that important because the editorial already gained a bad reputation and made a fool out of itself as its report about the prerelease “hit the web late.”