A Nielsen survey from June, 2012 showed that RIM and Windows are hanging by a thin thread while Android and Apple are pushing them away from the smartphone market. On the other hand, as smartphone ownership grows with each day, both Android and Apple are growing, too, but Android outruns iOS.
According to Nielsen’s analyze, Android expanded with 51.8 percent while iOS with 34.3 percent. As for Blackberry, it seems that only 4 percent of the new smartphone owners chose a RIM phone, expanding with just 8.1 percent.
The significant difference between Apple and Android is due to the smartphone manufacturer share. Android scored such a positive expansion thanks to Samsung, HTC and Motorola while Apple alone had to fight the three of them. Though Apple scored higher than the other mobile giants Android is still more required than iOS.
A new campaign from Research in Motion comes to support the “Wake Up” protest that took place last week in front of an Apple store from Australia, but this time the campaign asks people to “Wake Up” and to “Be Bold” enough to use BlackBerry for business.
This new movement of the “Wake Up” manifest comes after a week since RIM Australia confirmed that it created the campaign and appears on a different website where an Australian man pronounces in a heavy way words concerning BlackBerry’s faith in the business world.
He argues that BlackBerry has been involved in the business domain from the very beginning and that it’s time “to realize there’s only one device that means business,” ending firmly: “Wake Up. Be Bold. BlackBerry.”
RIM’s campaign somehow supported the release of BlackBerry 10 operating system from last week and I reckon that the protests anticipated the release was not a coincidence. RIM puts its entire trust in BlackBerry 10 and hopes that it will make the selling be as flourishing as before.
The Comic highlights the Wake Up campaign, the demonstration that took place in front of the Australian App Store for convincing smartphone users that Apple is not the only brand of phones that is worth buying.
Yesterday, Nielsen released a new survey revealing that almost 50% of US mobile subscribers own smartphones. On the smartphone operating system share, Android is still holding the lead, though its share fell nearly 4%, while iPhone accounted a 6% increase.
This being the situation, during February 2012, 48% of smartphone owners had an Android device while 43% of the new smartphone purchases were accounted by Apple’s iPhone. Due to the iPhone 4S boom selling, the iOS in now accounts 32 percent of all smartphones, approaching Android’s leading market.
Meanwhile, RIM is falling in sales number. Blackberry owners represent only 11.6% of the smartphone market. According to Neilsen, “Among recent acquirers who got their smartphone within the last three months, 48 percent of those surveyed in February said they chose an Android and 43 percent bought an iPhone.” Thus, RIM’s dire straits situation is justified.
Today’s article highlights the fact that Blackberry is losing even more ground when it comes to smartphone sells, “running out” of top executives like former Co-CEO and current board member Jim Baillie and also its CTO and COO. No wonder the company is acting like this, with Apple and Android sucking up the corporate and high-end market.