A Nielsen survey from June, 2012 showed that RIM and Windows are hanging by a thin thread while Android and Apple are pushing them away from the smartphone market. On the other hand, as smartphone ownership grows with each day, both Android and Apple are growing, too, but Android outruns iOS.
According to Nielsen’s analyze, Android expanded with 51.8 percent while iOS with 34.3 percent. As for Blackberry, it seems that only 4 percent of the new smartphone owners chose a RIM phone, expanding with just 8.1 percent.
The significant difference between Apple and Android is due to the smartphone manufacturer share. Android scored such a positive expansion thanks to Samsung, HTC and Motorola while Apple alone had to fight the three of them. Though Apple scored higher than the other mobile giants Android is still more required than iOS.

RIM’s campaign somehow supported the release of BlackBerry 10 operating system from last week and I reckon that the protests anticipated the release was not a coincidence. RIM puts its entire trust in BlackBerry 10 and hopes that it will make the selling be as flourishing as before.
Meanwhile, RIM is 
