A new campaign from Research in Motion comes to support the “Wake Up” protest that took place last week in front of an Apple store from Australia, but this time the campaign asks people to “Wake Up” and to “Be Bold” enough to use BlackBerry for business.
This new movement of the “Wake Up” manifest comes after a week since RIM Australia confirmed that it created the campaign and appears on a different website where an Australian man pronounces in a heavy way words concerning BlackBerry’s faith in the business world.
He argues that BlackBerry has been involved in the business domain from the very beginning and that it’s time “to realize there’s only one device that means business,” ending firmly: “Wake Up. Be Bold. BlackBerry.”
RIM’s campaign somehow supported the release of BlackBerry 10 operating system from last week and I reckon that the protests anticipated the release was not a coincidence. RIM puts its entire trust in BlackBerry 10 and hopes that it will make the selling be as flourishing as before.
Earlier this week an awkward demonstration took place in front of an Apple store in Sydney. A black bus, labeled with the “Wake Up” chant, stopped in front of the Australian Apple store on George Street and loosened a crowd of vexed people that started to roll of the “Wake Up” words while waving “Wake Up” boards. Blunty was accidentally inside the shop to buy an accessory he said, and he took his time to shoot the entire event.
People rushed to accuse Samsung for the puzzling demonstration due to the close release of the new Galaxy S and to its recently hosted website that contains, among others, an ad anticipating the next Galaxy smartphone and making mean allusions to Apple users. Anyway, only one day after the protest, Samsung Electronics Australia officially denied any involvement with the protest.
During these days, on great blogs appeared comments from users revealing glitches in the ID code on the “Wake Up” countdown page that were redirecting to RIM’s website. Also, the witness of the demonstration, Blunty, turned out to be a former RIM employee. As an aftermath of these events, RIM Australia confirmed in a statement on May 1 the “Wake Up” campaign activation. Richelle Gillett, Account Director from Spectrum Communications for Blackberry admitted:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
Judging after the flow of the events, I guess that the only one that scored big time this game was Samsung.
“I’d rather settle a patent lawsuit, but I don’t want Apple to be the developer for the world, I want people to make their own stuff.”
These are the words expressed in a serious manner by Apple’s CEO Tim Cook after the earnings announcement conference call, and I guess he waited keenly for this moment. Apple Inc. is currently in litigation over patents with great names from the technological domain, namely Google/Motorola, Samsung and HTC.
The Apple products are based on years of hard work and innovation and Tim Cook only asks the other companies to stop taking the Apple inventions and to redeem for the past trespasses. But the Apple’s smartphones and tablets dominate the technological market, such as the Q2 earnings showed, and the other giants from the domain want to keep up, thus a settlement between the companies is almost chimeric.
Yesterday, Nielsen released a new survey revealing that almost 50% of US mobile subscribers own smartphones. On the smartphone operating system share, Android is still holding the lead, though its share fell nearly 4%, while iPhone accounted a 6% increase.
This being the situation, during February 2012, 48% of smartphone owners had an Android device while 43% of the new smartphone purchases were accounted by Apple’s iPhone. Due to the iPhone 4S boom selling, the iOS in now accounts 32 percent of all smartphones, approaching Android’s leading market.
Meanwhile, RIM is falling in sales number. Blackberry owners represent only 11.6% of the smartphone market. According to Neilsen, “Among recent acquirers who got their smartphone within the last three months, 48 percent of those surveyed in February said they chose an Android and 43 percent bought an iPhone.” Thus, RIM’s dire straits situation is justified.