During the interview at the All Things D conference in Palos Verdes, Calif., Tim Cook was predictably more short-spoken on much-rumored topics.
He denied that the company lost its “cool factor” and insisted that some suggestions that Android was defending Apple in the mobile OS war because Android reached more unit sales, were not reasonable.
“For us, winning has never been about making the most,” said Cook. “We make the best phone, we don’t make the most phones.”
Moreover, he refused from comments on those that the company plans overhaul to Apple TV and the smartwatch commonly known as “iWatch.” Tim Cook confirmed that Apple has sold more than 13 million Apple TV devices last year. But when asked to reveal Apple’s vision for the device by Swisher, Cook said: “I don’t want to answer that.”

By the way, the CEO confirmed that there’s work on a overhauled iOS and noted that Apple would be “rolling out the future” of the mobile operating system, as well as OS X at the coming World Wide Developers Conference.
When a number of legal issues was touched, Cook responded bluntly “We don’t use tax gimmicks”, thus denying any exploiting the tax system. Tim Cook also refused to confirm that the company violated any antitrust laws and said: “We’re not going to sign a settlement that says we did something we didn’t do. So we’re going to fight.”








